Sarah has been at ODR for 6 years working across ad tech clients, media agencies, media owners and advertisers. Sarah has extensive knowledge of measuring ad effectiveness working in various roles in Media Analytics , Research ,and Training with particular focus on both TV and online media within lots of digital environments. Sarah has worked for 25 years + in media research previously working at Nielsen and ITV. Sarah imparts her experience on others as she mentors people as they enter the
ever changing world of brand measurement and ad effectiveness