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Scott Greenstein

Scott Greenstein

President and Chief Content Officer , Sirius XM

Scott Greenstein is the President and Chief Content Officer for SiriusXM, leading programming development and content strategy across all of the Company’s platforms.

Since joining SiriusXM in 2004, Scott has pioneered new forms of audio programming, led headline-grabbing deals and renewals with major talent and brands, and expanded SiriusXM’s programming lineup to more than 400 channels spanning music, sports, news, comedy, talk, and entertainment. Under his leadership, SiriusXM produces an unrivaled lineup of content that originates from state-of-the-art broadcast studios in New York, Los Angeles, Washington DC, Nashville and Miami.

Under Scott, SiriusXM has launched dozens of groundbreaking exclusive artist-branded channels, signed and developed marquee talent and content partners, and established long-term agreements to create original and exclusive channels with major sports brands and content partners. Among the long list of talent and partners who have teamed up with SiriusXM under Scott’s leadership are: Howard Stern, Kevin Hart, Drake, James Corden, Kelly Clarkson, Tom Brady, The Beatles, Bruce Springsteen, John Mayer, Carrie Underwood, Pearl Jam, the Grateful Dead, Eminem, LL Cool J, Phish, Kenny Chesney, Pitbull, Dave Matthews, U2, Bob Marley, Christopher “Mad Dog” Russo, Andy Cohen, Megyn Kelly, Gayle King, TikTok, Netflix, The TODAY Show, Hallmark Channel, Comedy Central, the NFL, NBA, MLB and NHL, NYU Langone Health, the Archdiocese of New York, and many more.

Scott has made live events a greater part of the company’s offering to subscribers with exclusive subscriber concerts. Memorable events have included shows at Harlem’s World-Famous Apollo Theater featuring Paul McCartney, Drake, Bruce Springsteen, Lady Gaga and others, as well as one-of-a-kind performances at uniquely intimate venues that have featured Ed Sheeran, Coldplay and more.

During Scott’s tenure, SiriusXM has bolstered its position as the leader in music discovery by identifying and being the first to play emerging artists before they become stars, including Florida Georgia Line, Halsey, Billie Eilish, Maren Morris, and Lewis Capaldi. Scott and his staff have also developed new and innovative music formats with channels such as Pop Rocks, Yacht Rock Radio and The Coffee House, which have received critical as well as popular acclaim.

Scott manages Pandora’s dedicated original programming team focused on creating a wide variety of original music and talk programming for the platform’s listeners. Additionally, he oversees SiriusXM's podcasting studios including the development and production of the Company’s slate of originals including “Let’s Talk Off Camera with Kelly Ripa,” “LeVar Burton Reads,” “Office Ladies,” “How Did This Get Made?” and more, and has played a key role in bring major entertainment and podcast powerhouses into the SiriusXM ecosystem, including Smartless Media founded by Jason Bateman, Sean Hayes, and Will Arnett; Kevin Hart’s Hartbeat Productions; Conan O’Brien’s Team Coco; Ashley Flowers’ audiochuck featuring “Crime Junkie”; as well as Crooked Media and its hit “Pod Save America.”

Scott has been honored by the UJA Federation of New York as the 2022 Music Visionary of the Year; received Cynopsis Sports Media’s Legacy Award, was recognized as a Brandweek Marketer of the Year, and is frequently named to Billboard’s Power 100 list. He has been honored by LIFEbeat, the music industry's charitable organization dedicated to reaching America’s youth with the message of HIV/AIDS prevention, and awarded the First Knight of the Royal Order of the Polar Star by the King of Sweden for his contributions in promoting Swedish music and culture in North America.

Prior to SiriusXM, Scott served as Chairman of USA Films and Co-President of October Films. During his tenure, the studio released numerous award-winning films, including Steven Soderbergh's “Traffic,” Spike Jonze’s “Being John Malkovich” and Robert Altman’s “Gosford Park,” among others. Scott also served as Co-President of October Films, where he was instrumental in acquiring, marketing and releasing such critically acclaimed films as “The Apostle” and executive producer Steven Spielberg’s Academy Award-winning documentary “The Last Days.”

Scott serves on the SoundCloud Board of Directors. He is based in both Miami and New York City.



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