Amplify Your Audience: The Power of Curation for Podcast Growth
Curation is changing the game in Digital and Programmatic, using sophisticated data and analytics to build custom audiences based on consumer behavior and interests. But much of the podcasting and audio industry still operates around Audience Extension and targeting/placements based on channel or inventory. It’s time for a revolution - we’re calling for audio to expand how they think about Audience Extension and embrace Audience Curation for podcasts as the gold standard for accuracy, reach, and scale. In this session, we’ll explain how Consumable leverages existing podcast listener data to find new listeners and build larger audiences. We'll explore how smart curation, through our podcast-powered intelligence, enables bigger podcast sales by leveraging the actual audience from the podcast to build the curation profile. During this session, you’ll learn how to: Unlock the Power of Your Podcast Audience: Discover how to leverage your existing listener base to create a highly valuable audience segment for targeted advertising. Expand Your Reach Beyond the Podcast: Learn how to extend your reach beyond your podcast and activate comprehensive media campaigns that resonate with your ideal audience across various channels. Maximize Revenue Potential: Understand how curation can drive bigger podcast sales and unlock new revenue streams by offering highly targeted advertising opportunities to brands.
Join us to discover how Consumable is paving the way in Podcast Audience Curation to deliver at scale, unlocking new opportunities for efficiency and effectiveness. We'll look at real-world examples, discuss opportunities for implementation, and show you how to take full control of your podcast audience and advertising potential. Don't miss this opportunity to be at the forefront of the audio revolution.
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