Every great podcast is a blend of creativity and strategy—but what if data could make the creative process even stronger? This session will explore how analytics are helping podcasters and brands craft more engaging content by offering a deeper understanding of their audiences. From spotting trends in listener behavior to refining episode formats based on real engagement insights, we’ll discuss how data can act as a creative compass rather than a constraint. If you're looking to enhance your storytelling, optimize your format, or simply create content that resonates on a deeper level, this panel will show you how to turn analytics into an essential tool for innovation.