This panel discussion will explore how podcasters can cultivate their audience over time, create valuable content that resonates with listeners, and effectively monetize their podcasts through contextual advertising. The conversation will emphasize sustainable strategies for independent podcasters, highlighting the significance of audience trust, developing relationships with listeners, and scaling monetization through targeted ad solutions. This panel session will combine tactical advice with broader, long-term strategies. It will stress the actual effort involved in developing a monetizable podcast and the patience needed for lasting success. The focus will be on growing alongside the audience, utilizing contextual advertising, and ensuring that ads feel integrated rather than intrusive. The aim is to empower podcasters to take actionable steps toward monetization without compromising the quality of their content or their audience’s trust.