The lines between audio and video are blurring, and podcasting is evolving beyond just listening—it’s becoming a full visual experience. But what does this shift mean for creators, brands, and networks looking to maximize impact? In this session, industry experts will unpack how video is reshaping the podcast landscape—from expanding storytelling possibilities to increasing audience engagement and discoverability. We’ll dive into the strategic advantages of video-first content, how it influences listener behavior, and what data reveals about its effectiveness. Whether you’re experimenting with video or looking to optimize your current approach, this panel will provide actionable insights to help you harness the power of video and create a podcast experience that captivates audiences across platforms.