The sheer breadth of podcasts available to listeners make podcasting an invaluable medium for marketers looking to reach an engaged, responsive audience. Research shows listeners feel like podcast hosts are their friends and value their authenticity and recommendations, but how should brands best tap into listeners' enthusiasm and deliver advertising at scale across podcasts in ways that lead to measurable brand impact? What's the right ad format to drive campaign KPIs; what's the optimal number of brand mentions to include in an ad? Take a seat, and we will tell you!