How Africa Is Leading the Global Podcasting Revolution
21 May 2025
Talking Podcasts Stage
Industry
Africa isn't following the podcasting revolution, it's leading it. As global digital service providers (DSPs) often prioritize Africa last or not at all local creators have turned these challenges into opportunities, shaping a uniquely innovative ecosystem. While global markets are just starting to embrace video podcasts, Africa began with video-first podcasting because audio platforms were absent for years. The result? A thriving creator economy that bypasses legacy systems and redefines podcasting as more than audio here, it's full-scale digital shows. Africa's ingenuity in creating content for YouTube and other digital platforms is pushing the boundaries of what podcasting can be, with Nigeria's digital transformation standing out as a prime example.
The country has not only reshaped its film industry for online-first consumption but has also become a YouTube powerhouse, setting the stage for a broader African digital media movement. This talk explores how Africa's off-the-trail position has driven a podcasting surge grounded in decentralized media principles. With local tech innovation, cross-platform experimentation, and a focus on digital-first content, Africa is proving that necessity breeds invention. From video-first strategies to transforming podcasts into shows that resonate on YouTube and beyond, Africa offers a glimpse into the future of media worldwide.
Attendees will gain insights into why the continent's creators are leapfrogging traditional models and why the world needs to pay attention. What's happening here isn't just catching up it's rewriting the rules of the game. Watch out: Africa is the epicenter of the next big wave in podcasting.
Chairperson