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Navigating the Noise: Precision Targeting in Podcast Advertising

23 May 2024
Talking Podcasts Business
Industry
Join us for 'Navigating the Noise: Precision Targeting in Podcast Advertising,' a strategic dive into maximizing podcast advertising effectiveness amidst the digital ad landscape's complexities. This session, led by Acast’s Milly Botes, Senior Director of Advertiser Products, Chris Wistow, VP of Strategy and John Burgess, Senior Product Manager of Advertiser Capabilities, will unpack the art and science of identifying and engaging your target podcast audience. We'll explore advanced listener segmentation techniques, the latest in targeting technologies, and how upcoming industry shifts, like cookie deprecation, are set to redefine the way we approach podcast advertising. This presentation will provide a blend of strategic insights and practical advice to navigate the podcasting space efficiently and effectively.
Chairperson
Milly Botes, Senior Director of Advertiser Products - Acast
Speakers
Chris Wistow, VP of Strategy - Acast
John Burgess, Senior Product Manager of Advertiser Capabilities - Acast

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