Kids' podcasts present a unique and growing opportunity, and this session highlights how independent creators are redefining the space. Featuring three award-winning children's podcast producers Koala Kids, Small Wardour, and Armchair Adventures this panel explores how they are setting new standards for high-quality audio content while addressing the unique challenges of marketing and distributing to young audiences. The discussion will delve into why kids' podcasts are such a powerful medium for engaging families. From crafting meaningful, impactful content to navigating the parent-as-gatekeeper dynamic in marketing, this session provides valuable insights into what makes kids' podcasts distinct and effective. Attendees will leave with fresh perspectives and actionable advice for creators, marketers, and advertisers alike.