Podcasts that rise to the top are increasingly ones that are created with the goal of identifying the audience's needs and holistically meeting them. In an increasingly competitive landscape, podcasts that win must be developed with an intentional production model designed to drive audience engagement and fuel consumer growth, while being mindful of this unprecedented moment of evolution! Growing and understanding your audience also means having a strong YouTube video strategy as part of your production plan, a powerful tool to gain insights for making your podcasts stronger or even developing new ones. The secret sauce of expert creators & producers, along with best in the business researchers, create a 360 experience that audiences respond to and advertisers love. The Award-winning Creative and Research teams from Nickelodeon will share fresh research and a case study in the beloved Dora the Explorer reboot and suite of Dora audio and video podcasts. Additionally, they will share what they do successfully, along with some tried and true lessons broadly, across the podcast spectrum, for what will work for you as well. This panel is a must see for creators of podcasts in all genres who are looking for universal approaches that should be applied to all target audiences.