Podcasting was once a niche medium, but major advertisers are now clamouring to get in on the action with big budgets. However, they demand the same level of planning, targeting, buying, and measurement they get from other digital channels. Enter adtech - the driving force behind programmatic advertising, automation, and advanced targeting solutions.

In this panel, we'll explore how adtech can revolutionise podcasting, enabling creators to tap into unprecedented growth opportunities. With insights from a recent market survey, we'll dive into:

- Programmatic executions and automation techniques, including self-serve

- Local vs. international targeting strategies

- Cutting-edge measurement approaches

Join us as we debate whether podcasting should adapt to mainstream adtech or blaze its own trail, offering innovative approaches that could raise the bar across all channels.