Podcasting’s growth is not just limited to Western markets - it’s a global occurrence including across the Middle East. This session spotlights the dynamic rise of podcasting in Saudi Arabia - a nation where half the population is under 35 years old, media savvy, and eager to join the global media conversation.

Join two of the Kingdom’s leading podcasters - Mo Islam and Yasmin AlKhowaiter - as they share their journey to podcasting and discuss how it’s emerging as a powerful platform for storytelling, business dialogue, and cultural exchange in a rapidly changing society. This first-ever Saudi-focused panel at the London Podcast Show offers a first glimpse into a growing audio ecosystem, rich with opportunities for creators, brands, and media from across the globe.