This session offers a focused exploration of Africa's podcast industry, informed by data-driven research and on-the-ground insights. Attendees will gain valuable perspectives from four seasoned African podcast leaders, covering the industry's current landscape, evolving user behaviours, and opportunities within the creator economy.

Expect to learn about the business of podcasting in Africa, the power of Vernacular languages in podcasting, insights on African podcast listener and creator behaviour, strategic pivots to penetrate the African audio creator economy, strategies to capitalize on the creator economies in key African markets.