Data on UK podcasting demographic / listeners / audience Last year’s Podcast Show saw the birth of a first-of-its-kind study on UK podcast consumption, Edison Podcast Metrics UK, which uncovered the region’s first show ranker. This year, Gabriel Soto, Senior Director at Edison, will invoke the same study to demonstrate a never-before-seen profile of UK podcast listeners. Who is listening, how are they doing it, what are they listening to, and how does it compare to US consumption? The same school of insights that have fueled the understanding and growth of the US podcast market for the past 18 years will be revealed for the UK podcast listener in this keynote address. The presentation is a must-see if you seek to understand what opportunities lie ahead for UK podcasters.