From the short-lived but beloved tv adaptation of THIS AMERICAN LIFE to more recent commercial hits like DR. DEATH, the promise of audio as adaptable "IP" has tantalized storytellers since podcasting's early days. But what does it take to get a show packaged, sold and — most elusive — actually produced for the screen? Using practical examples from their work in both scripted and unscripted television & film, this panel of seasoned executive producers will discuss the ins and outs of getting an adaptation of your podcast off the ground and onto the air.