Award-winning podcast production studio AT WILL MEDIA has a successful track record for podcast adaptation, with the majority of their original podcasts having been optioned by major studios or in scripted TV development with streamers like Apple TV+. This session will discuss the process of creating IP from podcasts and adapting them for film & TV. Learn what steps AT WILL MEDIA takes at an early stage to create valuable IP, and what elements the studio looks for when considering adapting a podcast.