SAs a podcaster is it really possible to ignore video completely? With the signifcant expense that filming brings to a production, many podcasters are wondering whether the juice is worth the squeeze and if, by ignoring video, they are also ignoring potential marketing and revenue streams. Steve Ackerman, Executive Vice President and Head of Global Podcasts, Sony Music Entertainment invites Anthony Smith, Head of Trails at Diary of a CEO, Carly Maile, Executive Producer of How To Fail with Elizabeth Day and Fred Santana, Host of 90s Baby to show us some examples and tell us how they use video, its challenges and its benefits.