Sonic Branding & The Power of Audio Storytelling
21 May 2025
The Creator Stage
Join award-winning creative agency Granny Eats Wolf in conversation with Benbrick, the Peabody Award-winning composer and producer behind Have You Heard George’s Podcast?
In a world oversaturated with content, discover how Granny Eats Wolf craft premium audio storytelling that cuts through the noise. From sonic branding and immersive sound design to acclaimed podcasts and audio drama, their work builds powerful brand awareness and deep emotional connection. The team will showcase highlights from their Audible production and global hit 1984—winner of major awards on both sides of the Atlantic and translated into five languages—as well as dissecting their collaboration with Benbrick on the sound of Radio 3 Unwind, a new service for BBC Sounds. Working with Granny Eats Wolf, Benbrick crafted compositions that established Unwind as an immersive audio retreat. Recorded with the BBC Concert Orchestra at Maida Vale, Benbrick will share his distinctive approach to audio, celebrated for its mood-setting and cinematic soundscapes.
This session will explore:
The role of memorable sound in brand identity
Granny Eats Wolf’s premium production process for standout branded content
The immersive potential of formats like Dolby Atmos
Creative insights from Benbrick on transforming storytelling through audio
Essential for brands, creators, and agencies looking to unlock the full potential of audio, this session offers essential insights into what makes sound truly resonate.
In a world oversaturated with content, discover how Granny Eats Wolf craft premium audio storytelling that cuts through the noise. From sonic branding and immersive sound design to acclaimed podcasts and audio drama, their work builds powerful brand awareness and deep emotional connection. The team will showcase highlights from their Audible production and global hit 1984—winner of major awards on both sides of the Atlantic and translated into five languages—as well as dissecting their collaboration with Benbrick on the sound of Radio 3 Unwind, a new service for BBC Sounds. Working with Granny Eats Wolf, Benbrick crafted compositions that established Unwind as an immersive audio retreat. Recorded with the BBC Concert Orchestra at Maida Vale, Benbrick will share his distinctive approach to audio, celebrated for its mood-setting and cinematic soundscapes.
This session will explore:
The role of memorable sound in brand identity
Granny Eats Wolf’s premium production process for standout branded content
The immersive potential of formats like Dolby Atmos
Creative insights from Benbrick on transforming storytelling through audio
Essential for brands, creators, and agencies looking to unlock the full potential of audio, this session offers essential insights into what makes sound truly resonate.
