Being a creator used to mean making content, growing an audience, and landing brand deals. That era’s over. The creators shaping what comes next aren’t just building influence, they’re building billion dollar businesses. They’re launching products, growing communities, and building companies they actually own. They’re turning creative conviction into real ventures, and using their audience, reach, and relevance to create the next wave of category-defining businesses.

In this session, FlightStory will unpack what’s replacing the old model and what it takes to build in this new one. They’ll explore how creators are stepping into entrepreneurship and taking their audiences with them to build brands that aren’t just competing, they’re shaping the future of commerce and culture.