The podcast industry has seen tremendous growth over the past five years and is predicted to see the most growth of any media channel in 2024 by 2X. As the newest mass-reach medium continues to evolve, there are plenty of narratives around the state of podcasting. Overall audience is growing, individual engagement is growing, ad spend is up, and data is more important than ever now that this emerging medium has become a permanent, new part of our media consumption.

Who’s listening? How is listenership changing? What are advertisers learning and what trends should we expect in the year ahead? Will Pearson, President of iHeart Podcasts, will give his take on the industry, while also sharing a few listening recommendations.