Some stories feel too outrageous, or otherworldly, to be tangible: like the investigative podcast about catfishing, Sweet Bobby, or the viral romantasy thrillers by Sarah J. Maas. But in the voice of the author, voice actor, or podcast host, the narratives sound less like magazine pieces, and more like the kind of dynamic storytelling we’ve come to expect - in 2025 - with the most exhaustively researched or imaginative podcasts and books. In this session, industry leaders in the radio, podcasting, and audiobooks space come together to discuss the opportunity emerging from these blurred lines, and how the future of audio storytelling has the potential to reach those who were never going to engage with the audio format alone.