Whether you have an entire network of shows or you’re a new advertiser of the medium, there are many ways to approach the business of podcasting. In this session Dan Fierman, Head of Audio at Higher Ground, President Barack Obama and Michelle Obama’s media company, and Acast CEO Ross Adams will discuss the future of podcasting within the broader $250 billion creator economy.

The duo will share tactics they employed around the successful launch of recent podcasts, including Ways to Win and Your Mama’s Kitchen, along with their approach to custom content campaigns with podcast hosts like Michele Norris and Michelle Obama. They’ll offer invaluable insights into building a media company in a rapidly changing environment, solving the problems of the next three years (not the last three years), and how to develop a creative slate that breaks through with impact. Additionally, they will share some of the strategic content approaches they have taken in their partnership to increase engagement with brands like Maker’s Mark, Airbnb, and Invesco.

With tangible takeaways, audiences of podcasters, advertisers, media buyers, and industry professionals will all learn more about the business behind the medium as well as the incredible power of podcast advertising.

During the session, Higher Ground and Acast will unveil news tied to their expansive, upcoming slate.