What works in LA doesn’t always land in London. And British wit? Not always a hit in California. So how has BetterHelp, one of the world’s biggest podcast advertisers, built a global audio strategy that actually performs in two very different markets? In this session, you’ll hear how BetterHelp tailors host reads, messaging, and measurement across borders with exclusive insight from both sides of the Atlantic. Global and iHeart break down the creative and cultural nuances behind high-performing podcast ads, and share how brands can move beyond copy-paste global rollouts to deliver real local impact.