True representation in entertainment matters. From pre-production meetings to clicking ‘Publish’, great podcasts develop an unparalleled authentic voice powered by outstanding talent and creativity from a breadth of backgrounds.

It’s what happens when a representative team works together: With diverse hosts, producers, editors, partnership managers all pulling together, a new generation of podcasts blossom with an electrifying authentic voice that appeals to audiences and brands alike.

In this session, Global and production company Lucky 17 come together to discuss, combining creative freedom with podcasting expertise, the importance of elevation and protecting the talent’s vision for the podcast, the untold benefits of a diverse production environment and why brands should let talent script their own host-reads.