In this insightful session, acclaimed journalist, author, and podcaster Elizabeth Day discusses the art of building a dedicated community of loyal fans with her hit show How to Fail. From subscription offerings and live shows to immersive experiential events, discover the strategies that keep audiences coming back for more.

Joining her will be another Sony Music stablemate who has seen success in this area, Dan Jones, host of This is History, along with Sony Music Entertainment’s Chris Skinner and Jaimie Meyers. Together, they’ll share their secrets to building loyal, engaged communities and discuss the future of audience interaction.