Sport is culture. Win or lose, sporting moments define eras, illustrating where we’ve come from and who we are today. And in a massive sporting year, podcasts give us space to explore every angle of the stories that enrich the cultural conversation.

In their first public appearance as The Sports Agents, Gabby Logan and Mark Chapman join Global’s Vicky Etchells (Head of News and Factual Podcasts) about the power of sports podcasts in 2024 – and how brands can grab their place in history.

Discover:
How versatile storytelling enhances sporting conversation.
Why podcasts are best to explore the sporting stories great and small in 2024.
The options for advertisers to put their weight behind discussion in a massive sporting year.
The process behind creating valuable IP optioned by TV and film.