This session will go behind the scenes of 2024s game-changing companion podcast release, The Traitors: Uncloaked. A first of its kind commission, Uncloaked broke records for BBC TV and BBC Sounds - with 7x more viewers than the slot average and a whopping 4.4million consolidated viewers of the podcast’s live finale. We’ll use this unique case study to examine the future of companion content and what role TV may play in shaping the next phase of podcasting.