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Women’s Sports: Impact, Growth & Opportunity

22 May 2025
The Origin Stage
Industry Creator Brand

With an exciting women’s summer of sport on the horizon, discover how to tap into a vibrant, young, and passionate female audience ready for more content. Join BBC Sounds for a panel discussion that explores how podcasts and digital platforms are reshaping the way we engage with women’s football.

Our diverse panel brings together industry trailblazers to discuss strategies for maximizing audience potential in a market that has been largely underserved. Join highly regarded sports presenter Kelly Somers; award-winning comedian and co-host of the "Big Kick Energy" podcast, Maisie Adam; former WSL goalkeeper, co-host of the "Upfront" podcast, and CEO of She’s a Baller, Chloe Morgan; and Assistant Commissioner for BBC 5 Live & BBC Sounds, Lizzi Doyle, who’s work includes hit podcasts such as "The Tooney & Russo Show."

Learn how to harness digital storytelling in women’s football and why now is the perfect time to serve up content that truly connects. Uncover how you can lead the way in capturing an audience that’s only going to get bigger. Don’t sleep on the power of this untapped market—join us and be part of the digital revolution in women’s sport.

Chairperson
Chloe Morgan, Co-Host - Stak Podcast Upfront
Speakers
Maisie Adam, Comedian & Host - BBC Sounds
Lizzi Doyle, Assistant Commissioner - BBC Radio 5 Live & BBC Sounds
Kelly Somers, Sports Broadcaster

Presented by:

BBC SOUNDS

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