Audiences expect their favourite content everywhere - on demand, on air, and in vision – and music content is evolving fast. Pop Top 10, hosted by Scott Mills and Rylan Clark, is at the forefront of this shift, blending the intimacy of podcasts, the energy of radio, and the engagement of visual content. In this session, Scott Mills, alongside Helen Thomas, Darby Dorras, and the Pop Top 10 team, lift the lid on how they’re reinventing music shows for the next generation of listeners. This is a must-attend talk for anyone looking to make their podcast or music brand unmissable—wherever audiences are listening or watching.