As podcasting expands beyond audio into video, live events, community offerings, and retail, the industry is shifting from a single distribution/monetization model to a 360-degree multimedia approach. But are our agreements keeping up? Many deal templates were designed for an RSS-first world, yet today’s content creators build direct audience connections across multiple platforms. In this panel, we’ll hear from top executives on how podcast deal structures must evolve to reflect this new reality. From integrated IP strategies to cross-platform monetization, we’ll discuss how to future-proof agreements in an era where audio is just one piece of the puzzle. Whether you're a creator, producer, or industry professional, this session will equip you with insights to navigate the changing landscape of deal-making in 2025.