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Earning Money from Video Podcasts: Has the Game Changed?

22 May 2025
The Studio Stage
Industry
With the IAB reporting that audio podcast growth has slowed in the UK to just 8% year-on-year, but video display seeing 2.5x the growth of audio, what does this mean for podcasting? Should we focus on video to earn revenue? What does this mean for audio, and for the future of our medium? Is the future of podcasting destined to be only video, and only on YouTube and Spotify - and what happens if it does? This short panel looks at the effects of video podcasting so far for the industry, and where things go next.
Chairperson
James Cridland, Editor - Podnews
Speakers
Bryan Barletta, Founder - Sounds Profitable
Christiana Brenton, Chief Revenue Officer / Co-Founder - FlightStory / FlightStory Studio
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