The general election next year promises to be a battle for people's ears as well as their votes. In this session the How To Win An Election panel gives their lessons on how to make a political podcast informative, entertaining, unique, and stand-out in a competitive market. Described as 'brilliant', 'funny', and 'interesting' by listeners and 'fresh and fantastic' by podcast critic, James Marriott, How To Win An Election was launched by The Times in October 2023 as part of its ground-breaking election coverage.

The speakers include the host and Times Radio presenter, Matt Chorley and the panel - Peter Mandelson, Daniel Finkelstein, and Polly Mackenzie - three of the most experienced political strategists of the past four decades. This session is hosted by Manveen Rana, award-winning journalist and host of Stories of Our Times, the daily Times news podcast.