This keynote from Sounds Profitable Partner Tom Webster will review the latest research on how listeners perceive advertising in podcasts, and how those perceptions compare to other ad-supported media. The highlight will be the debut of a new study on the effect of frequency, repetition, and ad load from Sounds Profitable which promises to shed some light on one of podcasting's biggest questions: how many is too many?

Session Details Coming Soon

Without data, you lack the insights needed to efficiently grow your show. Podcast analytics are still a relatively new space, with new tools, metrics, and insights. Because of this, the key data you should be focusing on can get lost in the noise. But tracking the relevant metrics and pulling the correct insights is necessary to inform your podcast strategy, identify the top-performing marketing channels, and cater to your target audience. So to make marketers’ lives easier, this session explores the podcast metrics your brand should (and shouldn’t) focus on. We’ll be covering downloads vs. unique listeners, the dangers of relying on vanity metrics, how to tell the story behind your podcast insights, metrics every brand should care about & how to choose the right podcast analytics tool.

Brands and Advertisers Question Time will be a catch all, deep dive into the latest topical debates and questions across the landscape of brands, media and advertising in the podcast industry with our specially selected esteemed panel of industry experts.

Part 1: Join speakers from MGOMD & the Ministry of Justice to hear why podcasts were the perfect medium for their prison officer recruitment campaign. This
session will explore how the launch of the Podcast Series “A Prisons Guide To…”, hosted by English actor and rapper Ben Bailey smith (a.k.a. Doc Brown), has tackled harmful preconceptions and radically improve people’s understanding of what it means to be a prison officer.

Part 2: Join Octave Audio, Veritonic & Ancestry to hear about how podcast advertising had led to increased familiarity of Ancestry’s suite of products amongst a ‘younger’ audience and why Jameela Jamil’s ‘I Weigh with Jameela Jamil’ was the perfect partnership to achieve this.

Brands often fail to fully capitalize on the advertising potential of audiences of color via podcasting. As podcasting's global reach among Black and brown communities continues to increase, advertisers must fine tune their approach to effectively attract & hold onto these audiences. In this panel discussion, podcasting experts in marketing, PR, community building and advertising will share powerful insights and examples of successful campaigns that have gone the distance building long-term ROI, and how you can do this too.

Programmatic has proven an effective channel for scaling audio advertising efforts – the number of new advertisers has increased by more than 50% over the past few years. Programmatic has made it easier than ever to identify how to reach audiences amidst all the noise, all while easing the burden on publishers. However, the key to maximizing those efforts to see a continued increase and return on investment depends on creativity – from the ad creative tailored for podcasts to the strategies deployed to reach those audiences. There are endless targeting options in programmatic so buyers need to understand what’s available to them and how to creatively leverage the tools – such as host read ads, dynamic ad insertion and more – at their disposal. This panel will feature valuable creative and strategic insights from Francesco Corsi, Business Development Manager at Spreaker and Mattia Verzella, Head of Business Development at Spreaker. They’ll dive into the best practices for creative work in audio advertising, useful programmatic targeting options available to buyers, and explore the future of creativity in audio advertising.

Pack Your Bags with Russell Kane is an award winning travel show that has won 5 star ratings from listeners because of its engaging content and light heared travel advice and stories with fascinating guests. TUI wanted to let its listeners know that they represent adventure and culture as well as their traditional hotel based holidays. Podcasting was the perfect medium and according to over 80% of their listeners, they received the message and are more likely to use TUI in the future. This impact was not luck though, it was through design and hard work. TUI worked with Chalk and Blade productions and host Russell Kane to design a show that would be than just another celebrity chat show and would meet the brand goals whilst also being excellent and engaging programming in it's own right. Find out how this was achieved and lessons that can be learned for hitting listener and programme goals alongside provable commercial success.

Hosted by Nihal Arthanayake (broadcaster, BBC Radio 5 Live), Question Time will be a catch all, deep dive into the latest topical debates and questions across the landscape of brands, media and advertising in the podcast industry with our specially selected esteemed panel of industry experts.

Session Details Coming Soon

Join Adelcious to delve into the often-overlooked potential of the over-55 demographic in the marketing arena. Recent research by Wavemaker and On Device Research highlights a stark underrepresentation of this age group in media and advertising, despite their substantial economic power and presence on platforms like TikTok. We'll explore how authenticity and relatable content from age-similar creators can significantly enhance engagement and brand loyalty among this audience. And, with the over-55s poised to continue dominate consumer spending in the years ahead, this discussion will underscore the importance of long-term strategies in cultivating this golden demographic through mediums like podcasting, where they are increasingly active and responsive.

Early adopters of podcasting, The NatWest Business Show has been running for 7 years. Come and hear from them and their agencies on how they've put social at the centre of audio, developed a community of start ups around the show and how they made it into an event that has built long-lasting trust for the brand.

As podcasting continues to increase listenership, widen demographics, attract bigger talent, and extend to video and social media; we explore the balancing act between attribution and measurable results vs creativity and multimedia campaigns, and the next big trends in the space. In this panel, we'll be joined by key figures from the buy -side to discuss how agencies and brands view the opportunities associated with podcasts when a time when budgets and investments have never been under more scrutiny.

Podcasting is an intimate medium, allowing exploration of a topic, problem, or question with incredible depth and nuance. For a brand like Pfizer that tackles complex science, narrative audio has been a wonderful tool to tackle these stories and invite a wide range of experts into a cohesive conversation. Join Wonder Media Network and Pfizer for a conversation about how to translate complicated stories into audio for a general audience, and how to measure the success and impact of the work once it’s out in the world.

Part 1: Co-op Insurance partnered with Bauer Media and Greatest Hits Radio for their first venture into podcast advertising. In the session we’ll explore why Co-op decided to invest in podcast advertising, what they’ve liked about the medium, the challenges they’ve faced and how they set about layering podcasts into the wider audio mix.

Part 2: Join Fresh Air Production and The New York Times as they share their 'With Love, From Cartier' campaign and the lessons for luxurious audio campaigns on premium platforms.

Part 3: Join Adelicious and Uber to discover some key learnings from Uber's recent long-term partnership with The Diary of a CEO. Covering the launch of Uber One and Uber Eats and Trains.