Join the team at Magellan AI as we explore the evolving landscape of podcast advertising in the US, UK, Ireland, Germany and Australia so far this year. Gain valuable insight into the latest trends and data shaping podcast advertising globally – including the most prominent advertisers, average ad loads, and ad frequency analysis from Magellan AI-sampled podcasts.

Consumption of audio, particularly podcasts, on YouTube is on the rise as listeners are eager to add a video component to their podcast experience. As YouTube viewership grows, publishers do not want to ignore valuable data the platform provides. Understanding how content is consumed on YouTube, in conjunction with overall podcast downloads, is critical in measurement and reporting. Also understanding audiences is essential to growing a podcasts overall audience across both YouTube and a podcasts RSS feed.

This panel will be moderated by James Chandler, Chief Marketing Officer at IAB UK and will feature panelists Gabrielle Montana, Product Manager and Ian Huang, Solution Specialist at Triton Digital, and Mike Newman, VP UK content & partnerships at Audioboom, offering a range of intel across the panel spanning from measurement to monetization and the different podcast distribution platforms on the market and the consumption behavior of audio across said platforms.

Closing a deal where everyone feels invested in the success of the content is perhaps the hallmark of a “good deal”- but how do you get there? When do you compromise and when do you hold? What lessons have we learned as an industry and how are deals changing as a result?

Join us at the negotiating table for a candid discussion with top industry executives and a look at the current (and future) dealmaking landscape.

Session Details Coming Soon

Boost your performance by tapping into influencer platforms across podcasts, YouTube, social media, livestreams, and virtual events. With cross-channel exposure, engaging custom branded content and clickable links— say goodbye to plain old host-read ads and hello to much better results.

Podcast monetisation has changed. As the industry develops, the gap between indies and larger scale creators has widened and with that gap comes new challenges facing all sides of the industry. As new monetisation opportunities emerge, what are the real threats that every creator needs to face head on, plus what can indie creators learn from the “big” shows and… what can the big shows learn from the powerful indie community?

Join a range of proven podcast monetisation experts to unpack the future of podcast revenue generation and learn how you can get ahead of the game.

Join Glenn Miller (CAA) with Jessica Cordova Kramer (Lemonada Media), Stuart Morgan (Audio Always), Donald Albright (Tenderfoot TV) and Matthew Sherry (Platform/Folding Pocket) as they discuss the strategies, challenges and triumphs that have transformed their audio businesses into media companies. Hear directly from industry leaders about scaling audio businesses, navigating evolving markets and harnessing the power of audio IP for TV, books, tours and more. This will be an honest and uplifting conversation on betting on yourself and the journey of building a business with diversified revenue.

The general election next year promises to be a battle for people's ears as well as their votes. In this session the How To Win An Election panel gives their lessons on how to make a political podcast informative, entertaining, unique, and stand-out in a competitive market. Described as 'brilliant', 'funny', and 'interesting' by listeners and 'fresh and fantastic' by podcast critic, James Marriott, How To Win An Election was launched by The Times in October 2023 as part of its ground-breaking election coverage.

The speakers include the host and Times Radio presenter, Matt Chorley and the panel - Peter Mandelson, Daniel Finkelstein, and Polly Mackenzie - three of the most experienced political strategists of the past four decades. This session is hosted by Manveen Rana, award-winning journalist and host of Stories of Our Times, the daily Times news podcast.

In this session presented by POLITICO, hosts from across the publication’s audio output will discuss their experiences reporting from power centres and utilising podcasts to provide scrutiny in public life. With experience covering Westminster, Brussels, and Washington, the panel will discuss how they use podcasting to enhance their political reporting and share best practice honed from their own careers on how to approach a critical election year. Within the intersection between audio and reporting, the panel will also discuss the importance of gender parity in political podcasting and the critical role of female voices in holding power to account.

Media and Rights Advisor Cliff Fluet will see to demystify artificial intelligence and focus on the practical applications for the world of podcasts. Emma Raz introduces Number Eight, a technology company that uses on device AI to be able to serve contextually relevant audiences to podcasts. Audio Stack is one of the most innovative and disruptive “text to speech” AI businesses and has been deployed for advertisements, podcasts and translations.

Understanding your audience is not just a strategic advantage—it's a necessity. "Meeting the Mark" explores how agencies, networks, and brands are leveraging audience demographics and insights to create winning podcast marketing strategies. Our panel of audio experts will dive into the tools and techniques at the forefront of shaping today’s podcast growth strategies. Their insights, expertise, and real-world case studies will provide you with an in-depth understanding of the applications of listener demographics along with tangible takeaways that you can incorporate into your own show.

Specifically, we'll showcase how agencies, networks, and brands can harness this data-driven approach to: -Tailor content that resonates with specific audience segments -Craft marketing strategies that maximize listener engagement -Uncover hidden trends and preferences driving listener behaviour -Optimize advertising and sponsorship opportunities through audience targeting.

A discussion with Timi Siytangco, Key Account Director in Sales at Acast, on what makes this market one to watch for creators and advertisers.

Sports podcasting is at the heart of the award-winning success of the Stak network and has been for the past 15 years. In 2024, Stak is home to a vast and impressive range of shows, including two of the UK's leading sports podcasts, Football Ramble & P1 with Matt and Tommy. For this talk about successful sports podcasts, Football Ramble co-host and Creative Director of Stak Pete Donaldson is joined by his fellow Football Ramble founder and Stak COO Luke Moore, alongside Matt Gallagher, creator of P1 with Matt and Tommy, for an insightful discussion on the art of sports podcasting.

With over 200 million downloads and hundreds-of-thousands of social media followers between them, Luke & Matt share the essential elements of their shows’ success, including selling out international live shows, building a loyal fan-base, and delivering real-time, immersive coverage to some of the biggest sporting events of the year. Whether you're a seasoned podcaster or new to the field, this session promises to equip you with the tools and inspiration for podcasting success in the dynamic world of sports.

Podimo Chief Content Officer, Sachin Doshi and Acast Chief Business Officer, Greg Glenday answer the big money question: which path - subscription or ads - holds the key to unlocking a podcast's earning potential? Sachin and Greg will discuss the pros and cons of each of their company’s models, ask if it's possible to strike the perfect balance between subscription and ads, and offer advice on how to optimise your podcast monetisation strategy and reach amidst evolving industry trends. This discussion promises to empower you with the knowledge you need to make informed monetisation decisions for your podcast.