Despite the international nature of podcasting, consumption is often divided along country lines. Americans seem to prefer homemade content and British audience tend to enjoy domestically produced shows more. However, a number of shows are travelling well across country lines — this talks explores how and why certain podcasts travel better internationally. Using Bumper’s unique podcast neighbourhood analysis, we show what type of content has crossover potential and how independently produced content compares to big network shows. Most importantly, we share how you can find success for your show across the Atlantic, based on our key learnings from the 5+ years of growing podcasts for clients.

The session - The Coronation of AI: Palpable Excitement & Endless Opportunities of Creative Collaboration, is a conversation that provides its listeners with an opportunity to dive into the realm of where technology meets imagination, where innovation intertwines with artistry, and where the future of creative collaboration is taking shape. It discusses how AI has emerged as a prominent force that is pushing the boundaries of what we once thought possible. It's no longer confined to mere automation but has ascended to become a creative collaborator, an inspiring muse that sparks ideas. AI is transforming industries and opening doors to uncharted territories of expression. Together, we will explore what this means for us. What is the potential, the challenges, and the ethical considerations that come hand in hand with this technological revolution. Uncover the secrets behind AI's coronation, the palpable excitement surrounding its capabilities, and the profound impact it holds for the future of creative collaboration. Join us for "The Coronation of AI: Palpable Excitement & Endless Opportunities of Creative Collaboration." Together, let's unlock the limitless possibilities and shape your AI persona - where AI reigns as a creative ally.

Podcasts can be used to support children’s learning, whilst giving them increased access to discussions and information. They can also be an alternative source of entertainment and relaxation away from a screen. Saskia Ligthart from NPO, has been working in children’s podcasting in response to creating extra content for children to consume during lockdown. Her experience of commissioning and creating podcasts for children is leading the way in an area of audio that is only just getting started. Jake Harris is an executive producer at Yoto as well as hosting the platform’s daily podcast for children. His background as a teacher gives him a unique perspective in the advantages of creating podcasts for children.

What are those things that separate podcasts that achieve their goals from those that miss the mark? What are the key drivers of podcast appeal? How important is a strong hook off the top at retaining listeners through the entire episode? Nick Drew from Signal Hill Insights, Bumper’s Dan Misener and PR & Marketing Consultant, Meggan Ellingboe, will share an aggregate analysis of podcast metadata to identify those ingredients that separate the top podcasts from the rest.

From sublime sound design to next level narrative arcs, The Podcast Academy governors and podcast experts Donald Albright, Christina Moore, Arielle Nissenblatt, and Steve Wilson share their picks of the podcasts that are raising the bar across the globe.

In war-torn Ukraine, misinformation is rife. Power Lines: From Ukraine to the World takes an in-depth look at the news and sources experts in the fields of economics, politics and national security while also shining a spotlight on the personal experiences of those affected by the war. In this talk, you’ll hear from Message Heard and host Jakub Parusinski about how they created the show’s hybrid format. By weaving first-hand accounts with deeper analysis and interviews, the show has become an evergreen snapshot of the conflict. With the fast-changing political situation in Ukraine, the team has been able to stay create relevant and timely episodes while also shining a light on the greater personal impact of this war on its people.

One of the top 10 largest U.S. media companies, Vox Media is home to award-winning editorial brands including Vox.com, PopSugar, New York Magazine, The Strategist, The Dodo, Eater, and more, as well as one of the largest and most influential podcast networks, with shows including Pivot, Today Explained, Stay Tuned with Preet, and Criminal. Join SVP and general manager of audio Ray Chao and SVP and executive producer Nishat Kurwa for a conversation about how Vox Media incubated and built a podcast network that is now a leading audio business in the U.S. They’ll discuss how Vox Media elevates ambitious creators, curates a shared editorial sensibility, builds powerful franchises around individual shows, and manages a strong business that sets the Vox Media Podcast Network apart in the industry.

How might the listener of the future use audio technology to change the way they listen? Take an invention like Accordion, which lets users change the length of their podcasts without speeding up audio - so they are in control of the amount of detail they choose to consume. And what about BBC R&D's latest creation (Adaptive Podcasting) which personalises podcasts in a way that is unique to each individual listener and their specific environment. With the listener of the future potentially taking far more control, and harnessing more of the tech power of the devices they listen on, how can the industry adapt and uncover new editorial and revenue-creating opportunities?

The UK Audio Network [UKAN] is the largest network of audio producers in the UK. Having completed a survey of their members' pay, diversity and experience, this session will reflect those findings, understand what the problems with “DE&I” are and what the next steps for the industry should be and how the next phase of the Equality in Audio Pact [EAP] will feature in this.

The Rest Is Politics, The Rest Is History and The Tennis Podcasts have built large, sustainable businesses using a podcast membership strategy. They’ve all partnered Supporting Cast, the leading independent podcast subscription platform to sell subscriptions and deliver member benefits. The hosts and producers will discuss how they’ve succeeded and what they’ve learned along the way, touching on commonly asked questions about podcast memberships: How many listeners will join? What sort of benefits will fans be willing to pay for? How can we deliver them on top of everything else we’re doing? Is it worth the trouble? (Spoiler alert: emphatically yes! — if you structure and market your subscription effectively.)

Postponed launches, cancelled projects, layoffs… 2023 has been a tough year for podcasting. But that’s not the whole story. Cup & Nuzzle, the most upbeat production company in the land, finds the positives with the help of pop-star-turned-Twitter-star-turned-podcaster Tim Burgess, BBC commissioner Louise Kattenhorn, Producer and Foundation FM founder Frankie Wells and WME talent agent Alex Bewley. Cup & Nuzzle co-founder Matt Everitt chairs the chipper chat. Cup & Nuzzle is a creative studio that makes high-quality audio series. Recent projects include the hugely popular weekly espionage show True Spies, the Apple chart-topping Joanna Lumley & The Maestro, Audible’s multi-part documentary 93 Women, and BBC music documentaries including Arctic Monkeys: Believe The Hype and the ARIA-nominated Techno: A Social History. They have also produced the wildly successful Table Manners with Jessie Ware, The Line-Up With Shaun Keaveny, The Great James Bond Car Robbery; Listen Up - The Oasis Podcast, and ‘Bowie 75’, an audio and video project for the David Bowie Estate celebrating his 75th birthday.

Branding isn't a logo. A logo isn't cover art. Gurus teach the easy parts of "branding" because it's the only thing that can be learned from Google. But branding is so very much more than anything that you've learned so far and the difference between getting it right and getting it wrong is the difference between success and failure in podcasting. Why? Because podcasting is busier than ever. From branding agency owner to successful podcaster, podcast industry disruptor, and creator of Captivate, I'll teach you what branding really is and how you can make 3 changes TODAY to propel your podcast from average to outstanding and from forgettable to unforgettable.

How does a Rose D’Or Award-winning journalist, whose podcasts have had over 30 million downloads, develop and produce her stories? Journalist, Author and Podcaster Helena Merriman is one of the UK's most versatile creatives - writing, presenting and producing her own podcasts. Her acclaimed podcast 'Tunnel 29' told the story of a group of students who dug a tunnel under the Berlin Wall in 1962 to help people escape, and remains one of the BBC’s most successful podcasts. The TV series adaptation will be directed by Johan Renck (dir Chernobyl). Helena also wrote the bestselling book of the same name, which has been translated into 16 languages. In Helena’s latest podcast series, 'Room 5', she interviews people who, like her, were changed by a medical diagnosis. In this fireside conversation we hear how Helena takes the seed of an idea and turns it into a fully formed, immersive production that captivates audiences.

A New Direction will be talking to hirers, creators and leaders in audio production about why it's so important to train up and create opportunities for underrepresented talent and to hire from more diverse talent pools to continue to tell relevant and authentic stories.

At PRX, we believe a podcast for everybody is ultimately a podcast for nobody. So, let’s get specific! In this workshop, we will help you develop a strong sense of your target audiences, starting with a persona – a listener who embodies the spirit, style and purpose of your podcast. After this workshop, you will walk away understanding how to: - Go beyond audience research and data - Develop a personalized understanding of your target listener, including their interests, values, and needs - Leverage the power of your persona to make better creative decisions about your show, minimize risk when trying new ideas, and craft great pitches for potential partners This session is facilitated by the PRX Training Team and is open to podcasters of all experience levels – but will be especially beneficial for producers who are already in the process of developing or producing a show.

So, you have your “little” podcast up and running. You are getting positive reactions from those who have listened to it and some people are even asking you when you are going to up the levels cos “everyone should be listening to this” …but how do you go up the gears? Is it all about money? Controversy? Social Media presence? Celebrity guests? This session aims to hear some of the stories from both sides of the fence – from those creators who have gradually built a growing following, to those commissioners who are looking for the next potential big thing.

There’s more to podcasts than spoken word interviews, and monologues — and weaving a music soundtrack throughout your show to help keep listeners engaged with your stories. However, some podcasters may be hesitant to add beats to their content, as they’re worried about where to find the music and the chance of being sued for copyright infringement. To avoid all of this drama, podcasters are now turning to restriction-free music to put the fun back in soundtracking and take their content to the next level. Tom can share how podcasters can use music to add emotion or energy to their stories and dive into examples of podcasts that have grown their audiences by adding music to their content — from U.K. true crime thrillers to Swedish comedy podcasts and more. During this session, Tom and Rebecca will share how to leverage music for storytelling and their experiences with blanket licenses. They will also share how to empower creators and what's ahead for podcasting and the creator economy.

It may sound too simplistic to consider that all forms of content - from a feature length film, to an Instagram reel - start as mere ideas. Ideas scribbled down in a notebook, voice recorded in your phone’s archives or mused over drinks with friends are exactly where our podcasts, books, and films begin. At the London Podcast Show, Jade and Bernard will discuss the fun, creative process of getting ideas down - in whatever medium suits you best - and the “what next?” With some amazing things happening in the ever flourishing audio space, they discuss how you might take an abstract idea and transform it into a treatment for an entire audio experience. So, if you have an excellent idea for a podcast, come and find out what you can do next. Creatives Jade Benn (Merky Books, +44 Presents the Noughties Podcast) and Bernard P Achampong (Unedited) share the steps it takes to create an award-winning story, podcast and documentary… or maybe something else altogether! We look forward to you joining us for a fun and vibrant interactive session at this year's London Podcast Show!

In this talk The Podcast Host Founder, Colin Gray, digs into 10 core principles that lead to success for indie podcast creators. Based on concrete data, gathered from over 1000 indie podcasters, you'll learn what you can apply, right now, from workflow, to purpose. By the end of the talk, you'll know what steps to take to put each into action, all while focusing on the audience you have and the audience you want. Pick a few that fit your context, and accelerate your progress!

In this panel discussion, podcast industry trade publication PodPod.com hosts three of the most talented and inspirational self-made podcasters from the inaugural cohort of its Faces To Watch scheme, discussing how they first broke into the industry, some of the challenges they faced, and any advice they’d have for others seeking to come into podcasting from a non-traditional background.

In this session Radio Academy will showcase winners of ARIAS 2023.

In this Audio UK Session Bernard P. Achampong will host a panel on the ins and outs of IP.

As a collective, Kayleigh Carter & Tati Kapaya both have experience in the film, TV and digital marketing industry, helping to shape their niche and strategy over time with ‘As Scene In Productions’, their podcast & production company. Having briefly started a podcast before As Scene In, they’ve learnt a lot about the dos & donts, as well as the pros & cons of having a niche within the podcasting industry. From discoverability and engagement to creativity and longevity, Kayleigh & Tati have a lot to share.

Lady Killers with Lucy Worsley is a historical true-crime podcast and series where Lucy and a team of female detectives investigate the ordinary lives - and extraordinary crimes - of women from the 19th and early 20th century, from a contemporary feminist perspective. Lady Killers was one of BBC Sound’s Top 10 podcasts of 2022 and Season 2 is going out on Radio 4, BBC Sounds and on the RSS feed internationally. Season 3 is now in production, the Open University have come on board as co-producers, and spinoffs are in the works. Producer, StoryHunter, commissioner BBC Sounds/Radio4 and history partner The Open University talk about how this award-winning series was conceived. How the formatting sets it apart. How it is seemingly a True Crime / History strand but is actually revisionist feminist history and a vehicle for new female talent. And how together the team are building a universe of feminist history.

As we enter a new era for immersive storytelling in Dolby Atmos, sound design needn’t be a dark art. We’ll peel back the mystique with practical advice from both sound designers and commissioning producers. They’ll reveal their best practices for immersive design and mixing, from script to delivery.

Global Fan Network (GFN) is a worldwide media company and content provider, comprising multiple fan-led sports channels based in the UK. The company was born out of the success of AFTV (formerly Arsenal Fan TV), the first channel created by GFN’s Group CEO and Founder, Robbie Lyle, back in 2012. It has subsequently expanded to include DR Sports and On Track GP. In this session, Robbie Lyle explores his journey to becoming the largest fan-led, football channel in the world with over 5 million subscribers and over a billion views across all content. He looks at how GFN's business model has disrupted traditional broadcasting and how, by providing authentic and trusted content to fans at a fraction of the cost of the TV broadcast business, GFN provides a solution for both fans and brands, and continues to reach higher engagement levels than other broadcasters, across its 100M+ a month viewership. Podcasting is a key pillar of GFN's content offering, whilst they continue to include innovative ways for fans to be heard on their channels. The introduction of Fanzone is a case in point, where any fan in the world can connect live to the GFN studio and have their say in real-time. GFN continues to expand with more studios, more content, and more staff working around the world to deliver even more fan-driven content to audiences worldwide.

As podcasts move into being a mainstream medium, any commissioner or brand CAN pay for a big name host in the hope of buying listeners, but the question is SHOULD they? The panel use their experience in managing and producing big hits, and their many years in the podcast market, to discuss how to find the perfect alchemy of talent and content to attract an engaged audience. How do you grow a recognised podcast, and make sure a podcast hits the sweet spot of getting noticed enough to be a hit, without falling in the (often-flop) trap of relying on host notoriety alone.

Do ghosts exist? Played almost 5 million times on BBC Sounds and with 3 million downloads on other platforms globally, the spookily successful BBC Radio 4 and BBC Sounds hit podcast Uncanny has proven a massive hit with sceptics and believers alike. Danny Robins, creator of BBC Radio 4's global smash hit podcasts The Battersea Poltergeist and The Witch Farm, as well as Uncanny, shares a behind the scenes look at his paranormal investigations, journey into podcasting, and on adapting successful audio formats for TV and stage.