Why is the genre so enduring, versatile and how can it be a force for good? A panel looking at 4 very successful, but also very different approaches to the genre with producers and hosts of Stalked, Cover: Stakeknife, Intrigue: To Catch a Scorpion and Murder They Wrote.
Stalked sees co-hosts Hannah Mossman-Moore and Pulitzer-nominate investigative journalist Carole Cadwalladr team up as co-hosts to unmask Hannah’s cyberstalker, and do something the police couldn’t.
Cover: Stakeknife gave voice to the families of victims of top IRA informer and British military secret agent Stakeknife and tries to get to the truth of a story where everyone, including the State, are lying. Host Mark Horgan’s previous Cover series – Where Is George Gibney? led directly to a new police investigation.
Murder They Wrote sees husband and wife duo Laura Whitmore and Iain Stirling look at a different crime each week and has built up a huge community of listeners who now send in stories of crimes from their local areas.
Intrigue: To Catch a Scorpion made global headlines and led to the arrest of a people-smuggler.
Charity Case: Podcasting For Good, with Comic Relief, “One Amazon,” and Audio Always
As Red Nose Day celebrated its 40th anniversary, Comic Relief, the Amazon Charities team, Amazon Music, and the producers of the no. 1 comedy podcast in the UK, Audio Always, came together to produce the hit comedy podcast It’s My Party, hosted by the comedian and co-host of the Trusty Hogs podcast, Catherine Bohart. Samir Patel, the CEO of Comic Relief, interviews the team behind the show and uncovers how to build a successful charity podcast – and how a shared goal to drive positive change can be realised through the power of entertainment.
Why the Time is Right to Get A Grip
In a world still telling women to pipe down, Angela Scanlon and Vicky Pattison are turning up the volume. Join two of the UK’s most fearless and funny broadcasters for an unmissable conversation about the power of speaking up, owning your story, and making space for unfiltered female voices in podcasting.
In this session, Angela and Vicky will lift the lid on their brand new podcast Get A Grip — a bold, unashamed and laugh-out-loud take on life, womanhood and everything in between. They'll explore the cultural moment that sparked the show, how they’re building real connection through raw honesty, and why now is the perfect time to create a space where nothing is off-limits.
Immersive Nonfiction: Elevating Real Stories with Dolby Atmos
Join industry veterans as they explore how Dolby Atmos is transforming nonfiction and true crime podcasts. Jessica Ryan (CEO, All Together Now), Tom Haines (Sound Designer, Brain Audio), and Pascal Wyse (Composer & Sound Designer) share how their teams are pushing creative boundaries to deliver conversations with unparalleled depth. Learn how these creators are using Dolby Atmos to deepen emotional impact, heighten suspense, and bring real-life narratives to life like never before.
You’ll walk away with practical tips and tricks to increase your engagement and uplevel your podcast.
Podcast Music Mastery.
In this engaging discussion hosted by Novel’s COO, Charlotte Wolf, three musical maestros share their playbook for podcast music mastery.
Nicholas Alexander is the sonic wizard behind Novel’s multiple global number 1 hit podcasts including Kill List, The Girlfriends & Harsh Reality. Luisa Gertstein is a composer, label boss and band leader (The Girlfriends). Adam Foran is a multi instrumentalist and composer (Come By Chance, Extreme: Peak Danger).
How do you select and brief a composer? How do you write a killer theme tune? How do you score using multitrack stems? What makes certain instruments pair with speech? How can musical stings elevate your content? What are the pitfalls to avoid when scoring a scene? How do you get the best out of library music?
This session will be packed with practical advice. Nick Luisa and Adam will demystify the seemingly daunting process of music supervision and composition, illustrating their talk throughout with audio examples from their many award-winning shows.
Masterclass - The "Social First" Strategies That ACTUALLY Blow Up Podcasts
Join the teams behind The Diary Of A CEO, High Performance and The Zoe Podcast who reveal how they are growing their Podcasts using Social Media and YouTube.
The Framework for viral episode Trailers and Social Content, The Formula for Growth on YouTube, The Strategies that bring those audiences over from social.
How Podcasting Won An Election (and Where We Go From Here) - with Pod Save The UK
It’s official: the 2024 US presidential election was “The Podcast Election”. In a new era of US government, where right-wing podcasters lead the FBI and the ‘manosphere’ continues to bridge the gap between culture and politics, will far right parties across the globe adopt this strategy? And how can we best use our platforms to join the conversation and bring about change?
Join Crooked Media - the media company behind Pod Save America and Pod Save The UK - for a panel discussion on podcasting’s evolving role in global media and politics with Nish Kumar, co-host of Crooked’s Pod Save The UK; Vois, the Italian Production company behind Crooked’s first ever foreign language adaptation Shadow Kingdom: God’s Banker; and Crooked’s head of Sales Giancarlo Bizzarro.
Crooked’s position as the industry leader in progressive political podcasting will be examined as a use case for how insightful weekly news analysis and groundbreaking storytelling can inform and inspire where we go from here.
Bradley Wiggins: From Peloton to Podcast
Sir Bradley Wiggins, is a former professional road and track racing cyclist, who competed professionally between 2001 and 2016. He began his cycling career on the track, later making the transition to road cycling. He is the only rider to have won both World and Olympic Championships, on both track and road, as well as winning the Tour De France. He has won the leaders jersey, in each of the three Grand Tours of cycling, and held the world record in Team Pursuit on multiple occasions. He won the gold medal at four successive Olympic Games from 2004 to 2016, and held the record as Great Britain’s most decorated Olympian with 8 medals.
As he prepares to launch his brand new podcast, join Bradley in conversation with [broadcaster and podcast co-host Graham Wilgoss OR journalist and podcast producer Toby Gilles] as they cycle from the highs of Bradley’s career and his exciting new podcast chapter.
Who it’s for: Those in the industry who want to learn more about the transition from high performing sports star into the podcast space (including fellow athletes and other content creators). It's also an exciting opportunity for agencies and brands who want to align their business with top sporting talent to gain knowledge of a new, high profile podcast in the market.
Make It Make Sense: How to Make Great Podcasts and Run a Sustainable Audio Business
Stephanie Wittels Wachs - Co-founder and Chief Creative Officer, Lemonada Media
Gretta Cohn - CEO, Pushkin Industries
Jessica Cordova Kramer - CEO, Lemonada Media
Emily Rudder - VP, Acast Creative Studios
In this candid session, led by top executives at some of today's leading audio networks, we’ll explore the complex challenges facing the industry and how to align business and content strategies to navigate them while continuing to create award-winning content. Speakers will discuss everything from the intersection of editorial and branded content, to the importance of fostering a strong team culture, to weaving in video production. Attendees will walk away with a deeper understanding of how the top podcast companies sustain high-quality production, scale their business, and develop monetization strategies that uphold artistic integrity while ensuring long-term financial sustainability.
Unedited: Pilot Season 2025
In its third year, Unedited’s initiative to restore power to independent production companies is still strong. We will share this year’s new podcast formats and some of last year’s successes - awards, commissions and new series. In 2024, we had the most candid conversations about the state of the podcast industry and creators' experiences on stage and in the room. Expect more of the same.
Superserving Audiences Around the World with Direct-To-Fan Engagement
Join Sony Music, Patreon and Goalhanger as they discuss the rise of subscriptions in podcasting and why the medium is the perfect space for fan engagement. They’ll cover how new tools and platforms are offering creators exciting opportunities to engage their fanbases and build loyal communities. Find out why subscriptions and community building have to be an essential part of any successful podcasts and what you need to think about for your show.
BetterHelp & Untapped - How They're Using Podcast to Amplify Mental Health Research in the UK
Brittany Clevenger of Betterhelp and Spencer Matthews of Untapped by High Performance will be discussing how they utilized Podcast, Social Media and Live Events to amplify some of the latest independent research on mental health in the UK with input from Betterhelp, the largest online therapy platform in the world. The panelists will also be inviting the audience to participate in giving their thoughts on mental health, the stigma surrounding it, and what we can all do to lead healthier lives and inspire others to do the same. Podcast is one of the most powerful channels to amplify a mission, and this is a great example.
The Art of Freelancing: Income, Impact and Independence
It is becoming increasingly evident that the podcast industry is being powered by freelancers in all capacities. Fewer companies are choosing to hire full-time staff, opting to work on a project-to-project basis. For aspiring and established audio creatives, freelancing can sometimes feel like the only way in or forward – but how can you build a sustainable career in such a competitive space? Join The Entry Level Audio Network for this panel of experienced freelancers and industry insiders as they share their insights on navigating the gig economy, balancing multiple projects, what to do when there’s less work and the community spaces that can uplift and encourage you. Whether you’re just starting out, looking to turn a side hustle into a full-time business, or pivoting from full-time to freelance, this discussion will explore how you can not only survive but also thrive in the ever-developing industry.
The Integrity of True Crime
This session discusses the evolution of true crime podcasts, focusing on the shift from serial killer cases to micro-cases within families. It also explores the challenges of maintaining integrity, handling sensitive topics, and avoiding conspiracy theories.
Key points include:
- True crime podcasts have become increasingly popular, but there are concerns about their impact on listeners.
- Podcasters must be responsible and sensitive when covering these topics.
- Micro-cases, such as those involving families, are becoming more common.
- It is important to focus on the human stories behind these cases, rather than just the crime itself.
- Podcasters should avoid speculation and conspiracy theories.
- It is important to fact-check information and to be transparent with listeners.
Key points include:
- True crime podcasts have become increasingly popular, but there are concerns about their impact on listeners.
- Podcasters must be responsible and sensitive when covering these topics.
- Micro-cases, such as those involving families, are becoming more common.
- It is important to focus on the human stories behind these cases, rather than just the crime itself.
- Podcasters should avoid speculation and conspiracy theories.
- It is important to fact-check information and to be transparent with listeners.
Anatomy of a British Scandal
A full breakdown of how we make British Scandal, the UK's most successful weekly narrative show.
Known for its irreverence, theatricality and gallows humour, British Scandal has delighted listeners week in, week out - for years. No matter how wildly the stories vary, fans know they can expect just the right balance between humour and an interrogation of the issues at hand. It's clear, entertaining, informative, and fun. But, in the words of Steve Jobs, ""it takes a lot of hard work to make something look simple.""
In this session the panel will lift the lid on how they make the show; from the initial idea, story development, writing, performance, production and sound design to release. Audience members will leave with an insight into the magic of writing for the ear, the intricacy and sheer hard work of story structure and how we leave space for the hosts to inject their style into the finished product. Plus plenty of funnies from Matt and Alice.
How Zach Justice is Building a Multi-channel Media Empire Using AI
Zach Justice, founder of Dropouts University, had just dropped out of college and was working a construction job in LA when Covid hit in 2020... so he decided to start a podcast. Now five years later, he now runs 3 different shows and has amassed a following of over 10 million combined subscribers and has set his sights on building out the next big new media empire. How did he get here and how is he doing so much with a tiny team based out of Burbank, California? Come by this session and find out!
How To Take Podcasts Into TV
In this panel, senior leaders from Novel, The Observer and BBC Studios will present a practical masterclass on how to develop audio into TV. The panel will share their experiences of optioning and adapting successful podcasts such as Sweet Bobby, The Girlfriends and Evil Genius; they'll offer practical advice on working with TV production companies; and will discuss the direction of travel TV broadcasters and streamers are taking with visualising podcasts.
The Art Of Hosting - Behind the Mic and In Front of the Camera
Interview technique, host confidence, and owning your own authentic voice in podcasting. Hear from some of the industry's strongest voices on the top to bottom of what it takes to address an audience in audio, and hold your own in front of a camera.
Sonic Branding & The Power of Audio Storytelling
Join award-winning creative agency Granny Eats Wolf in conversation with Benbrick, the Peabody Award-winning composer and producer behind Have You Heard George’s Podcast?
In a world oversaturated with content, discover how Granny Eats Wolf craft premium audio storytelling that cuts through the noise. From sonic branding and immersive sound design to acclaimed podcasts and audio drama, their work builds powerful brand awareness and deep emotional connection. The team will showcase highlights from their Audible production and global hit 1984—winner of major awards on both sides of the Atlantic and translated into five languages—as well as dissecting their collaboration with Benbrick on the sound of Radio 3 Unwind, a new service for BBC Sounds. Working with Granny Eats Wolf, Benbrick crafted compositions that established Unwind as an immersive audio retreat. Recorded with the BBC Concert Orchestra at Maida Vale, Benbrick will share his distinctive approach to audio, celebrated for its mood-setting and cinematic soundscapes.
This session will explore:
The role of memorable sound in brand identity
Granny Eats Wolf’s premium production process for standout branded content
The immersive potential of formats like Dolby Atmos
Creative insights from Benbrick on transforming storytelling through audio
Essential for brands, creators, and agencies looking to unlock the full potential of audio, this session offers essential insights into what makes sound truly resonate.
The World Is Watching: Scaling Success With Video on Spotify
Video is booming on Spotify, with over 300M users having streamed video podcasts and 70% watching them in the foreground. As demand grows, Spotify is investing in tools to help creators and publishers scale across every format. Join this session to hear from Roman Wasenmüller, Spotify's Head of Podcast Business, in conversation with leading publishers who are growing their reach and revenue on Spotify. These industry voices will share firsthand how they’re scaling their content businesses across audio and video, expanding into new markets, and using Spotify as a strategic partner for multiformat success.
Looking To Audio’s Tomorrow: Radio / Audiobooks / Podcasting Convergence
Some stories feel too outrageous, or otherworldly, to be tangible: like the investigative podcast about catfishing, Sweet Bobby, or the viral romantasy thrillers by Sarah J. Maas. But in the voice of the author, voice actor, or podcast host, the narratives sound less like magazine pieces, and more like the kind of dynamic storytelling we’ve come to expect - in 2025 - with the most exhaustively researched or imaginative podcasts and books. In this session, industry leaders in the radio, podcasting, and audiobooks space come together to discuss the opportunity emerging from these blurred lines, and how the future of audio storytelling has the potential to reach those who were never going to engage with the audio format alone.
Mel Giedroyc is Dying to Do a Podcast
This intimate chat features actress, comedian and TV presenter Mel Giedroyc speaking for the first time as the new host of the award winning, hit comedy podcast Where There’s A Will, There’s A Wake. Alongside members of the production team, she’ll discuss what drew her to the podcast, how humour can be a great approach for tricky subjects (such as death!), who she is looking forward to sending to the afterlife and how podcasts like this are seeing increased fan and brand engagement.
The Capital Breakfast Masterclass: How To Connect To Audiences Like A Flagship Radio Show
Every weekday, the Capital Breakfast team wakes up the nation – and while Jordan North, Chris Stark and Siân Welby have honed their craft to perfection on radio, they’ve mastered their connections through podcasting. Jordan North entertains thousands with Help I Sexted My Boss, while Chris Stark brings sports fans and food fanatics closer to what they love with his podcasts. And Siân demands answers!
Siân Welby hosts a chat with Chris and Jordan for the ultimate audience masterclass. Discover how to get the most out of audience engagement like a radio presenter, building authentic chemistry and making ideas listeners and brands both love to be involved in.
The Future of Music Formats - With Pop Top 10
Audiences expect their favourite content everywhere - on demand, on air, and in vision – and music content is evolving fast.
Pop Top 10, hosted by Scott Mills and Rylan Clark, is at the forefront of this shift, blending the intimacy of podcasts, the energy of radio, and the engagement of visual content.
In this session, Scott Mills, alongside Helen Thomas, Darby Dorras, and the Pop Top 10 team, lift the lid on how they’re reinventing music shows for the next generation of listeners. This is a must-attend talk for anyone looking to make their podcast or music brand unmissable—wherever audiences are listening or watching.
I Heard It On A Podcast, But Was It True?
Podcasts have reinvented the way people learn, obtain info and perceive the world. But what does that mean in an open and unregulated medium where truth is unverified, facts sporadically checked and traditional media is being challenged by individuals with bigger audiences? From the telepathy tapes and Joe Rogan, to the distrust in legacy media, the medium is at interesting point in its growth. In this session you will hear some of the UK's best news and current affairs podcasters, from Sky, Tortoise and the BBC, discussing the future of media: How much responsibility do podcasters have in a post-truth world?
Building Your Brand: How The Creator Economy is Shaping the Future of Podcasts
As podcasting grows, so too do the commercial opportunities for podcasters. From Substack and Patreon to live shows, live streaming, merch and endorsements, podcasters are now about far more than just their podcasts. Join this session to learn from those at the forefront of the creator economy who are tapping into video, socials, products and custom content to engage audiences wherever they are.
21st Century Scripted Fiction in the UK - Boom or Niche?
The podcast boom reawakened the US to the possibilities of audio fiction and has inspired listeners with stellar A list drama: now the BBC and other UK providers are responding in kind with big-hitting titles - Central Intelligence, Limelight, Forest 404, Gatsby in Harlem,1984 and other adaptations featuring Hollywood royalty. Is the UK now establishing a new pod drama landscape on top of the BBC’s world-leading century of radio drama? What’s next?
The Year of 360: How Podcast Deals Are Changing in 2025
As podcasting expands beyond audio into video, live events, community offerings, and retail, the industry is shifting from a single distribution/monetization model to a 360-degree multimedia approach. But are our agreements keeping up? Many deal templates were designed for an RSS-first world, yet today’s content creators build direct audience connections across multiple platforms. In this panel, we’ll hear from top executives on how podcast deal structures must evolve to reflect this new reality. From integrated IP strategies to cross-platform monetization, we’ll discuss how to future-proof agreements in an era where audio is just one piece of the puzzle. Whether you're a creator, producer, or industry professional, this session will equip you with insights to navigate the changing landscape of deal-making in 2025.
Best Left Untold? How To Cover Difficult History
Whether you’re investigating people in the public eye, exploring family secrets, or digging into the history of the UK itself, the past is littered with things that many would rather forget. In this session, the presenters of three of Radio 4’s most compelling history podcasts discuss how they navigate the most controversial and challenging of revelations that they’ve unearthed – in their reporting, in their storytelling, and in relation to their contributors.
Join Jenny Kleeman, presenter of The Gift – the series that tells the extraordinary stories of the lives turned upside down after taking a home DNA testing kit; Kavita Puri, whose multi award-winning series, 3 Million, tells the untold story of the Bengal Famine which killed 3 million people in India during the Second World War; Joe Dunthorne, whose podcast Half-Life unlocks the secrets of his own family history, investigating the dark past of his Great Grandfather, a German-Jewish chemist; and Mark Horgan, reporter and producer of Cover: Stakeknife, a podcast telling the story of one of the most-contested and darkest episodes of the Troubles in Northern Ireland.
Staying Ahead: Podcasters, Creators, and the Future of Digital Storytelling
A conversation about the evolving landscape of independent content creation.
Panellists will explore the nuanced differences between podcasters and content creators, examining the creative processes, monetisation strategies, and brand collaborations that shape the industry, at various scales. What can these distinct, yet interconnected, fields can learn from each other, and ultimately, what does the future hold for digital storytelling in this ever-changing, competitive environment?
Goalhanger will also be unveiling their Talent Accelerator Scheme with details on how you can become one of their future content creators.
AI and How Creators Can Use It
As AI continues to revolutionize content creation, questions arise about the role of authenticity, creativity, and the human touch in podcasting. This panel brings together industry leaders, podcasters, and AI experts to explore the balance between leveraging AI for efficiency and retaining the unique voice that resonates with audiences. Discover how creators can use AI tools to enhance, not replace, their storytelling while staying true to their vision. Learn strategies to maintain authenticity in an AI-driven landscape, ensure ethical content use, and safeguard what makes your voice distinct. Whether you're an established podcaster or just starting out, this discussion will empower you to navigate the future of AI without compromising your creative identity.
How to Use AI for Editing and Production Tasks, Learn How to Use Your Unique Voice Sets You Apart, Learn How to Balance AI's Efficiency with the Irreplaceable Authenticity of Their Unique Voice and Perspective, Ensuring Their Storytelling Remains Engaging, Relatable, and Deeply Connected with Their Audience
The Creator Economy is Dead. Welcome to the Era of Creator Entrepreneurs
Being a creator used to mean making content, growing an audience, and landing brand deals. That era’s over. The creators shaping what comes next aren’t just building influence, they’re building billion dollar businesses. They’re launching products, growing communities, and building companies they actually own. They’re turning creative conviction into real ventures, and using their audience, reach, and relevance to create the next wave of category-defining businesses.
In this session, FlightStory will unpack what’s replacing the old model and what it takes to build in this new one. They’ll explore how creators are stepping into entrepreneurship and taking their audiences with them to build brands that aren’t just competing, they’re shaping the future of commerce and culture.
+44 Presents The Black Creators Meet Up
A space for Black voices in podcasting to connect.
Join the 90s Baby Show Podcast, as they discuss their podcast success, winning a MOBO Award and challenges delivering a regular podcast.
The panel will also include Amazon Music’s Dellessa James and chaired by Bernard Achampong.
Grow Your Audience Like the Top Shows Do
How do the top podcasts in the world consistently grow their audience, and how can you leverage these techniques as an indie podcaster, without adding more pressure to your already packed schedule? Join “That British Podcast Guy” & co-founder of Captivate, Mark Asquith and worldwide top 1% podcaster Jordan Harbinger for this must-listen session that opened up The Podcast Show 2025!
Earning Money from Video Podcasts: Has the Game Changed?
With the IAB reporting that audio podcast growth has slowed in the UK to just 8% year-on-year, but video display seeing 2.5x the growth of audio, what does this mean for podcasting? Should we focus on video to earn revenue? What does this mean for audio, and for the future of our medium? Is the future of podcasting destined to be only video, and only on YouTube and Spotify - and what happens if it does? This short panel looks at the effects of video podcasting so far for the industry, and where things go next.
Creators Leading the Charge: Community, Fandom, & the Future of Multi-Format Content
In today’s media landscape, creators are no longer just creating shows—they're building global brands. Join Max Cutler (Founder, PAVE Studios)—a driving force behind some of the industry’s biggest creator success stories—as he sits down with leading creators Morgan Absher (Clues, Two Hot Takes) and Jamie Laing (NearlyWeds) for an inside look at how creators are expanding their brands, growing vibrant fan communities, and adapting to the demands of a multi-platform world.
Morgan Absher, host of the chart-topping Two Hot Takes, recently expanded into true crime with Clues, a new Crime House original video series she co-hosts with Kaelyn Moore. Jamie Laing, entrepreneur and UK podcast powerhouse, has successfully built a multi-show empire connecting audiences through humor, authenticity, and cultural commentary.
This conversation will explore how creators are launching cross-genre projects, embracing the rise of video-first content, and building brand loyalty. Expect insights into how fandom, content innovation, and platform expansion are driving the future of podcasting and beyond.
Why Comedians Make Great Podcasters
Adelicious speak with Russell Howard and Frank Skinner to understand why comedy podcasts are so popular and what makes stand-up comedians such great podcasters. Stand-up comedians can hold the attention of thousands of people for over an hour with a monologue as a routine. How is that transferred to engaging podcast listeners?
Do's & Don'ts and Best Practises with Examples for Podcasting on YouTube
This session, hosted by Charles Kerr (Podcast Lead, YouTube UKI), will provide podcasters with practical strategies for success on the YouTube platform. It will cover both what you should and (importantly) shouldn’t do to optimize your podcast's presence to grow and thrive on YouTube in 2025 and beyond...
The Rest Is YouTube: Tony Pastor and Jack Davenport give the inside scoop on Goalhanger’s YouTube Success Story.
Join Alison Lomax (YouTube UKI MD) as she sits down with Goalhanger creators Tony Pastor and Jack Davenport to explore what it takes to launch and scale a podcasting empire on YouTube. In this session, Tony and Jack will share how their early vision for Goalhanger in the burgeoning podcast space propelled it to the global success it is today.
A Sixties Singing Legend Turns Podcaster
How do you turn a sixties singing legend with six decades in the music business into a podcast star? Lulu, and her producer, Faye Lyons White of production company Whistledown, discuss the making of Turning Points: the Lulu Podcast, in which Lulu dissects the lives of many of our best known entertainers and gets them to open up about the ups and downs of their lives and careers. Lulu and Faye will explain what makes a good guest, how they structure the turning points, and the power of personal relationships with people like Boy George, Gary Barlow, Kirsten Scott Thomas, Anastacia, Elton John, John Legend, Brian Cox.
There'll be clips of the show, and there will also be the chance to see some rare archive material of Lulu, and hear her talking about her own life in a frank and honest way. Produced by Whistledown.
The Power of Building Community with Elizabeth Day and Dan Jones
In this insightful session, acclaimed journalist, author, and podcaster Elizabeth Day discusses the art of building a dedicated community of loyal fans with her hit show How to Fail. From subscription offerings and live shows to immersive experiential events, discover the strategies that keep audiences coming back for more.
YouTube Podcasting in 2025: Discovery and Audience Growth
Learn how to maximize your podcast's reach and impact by mastering YouTube's unique ecosystem for audio and video, including algorithm optimization techniques and audience growth strategies. Plus, hear directly from YouTube’s product team on new feature releases.
Women’s Sports: Impact, Growth & Opportunity
With an exciting women’s summer of sport on the horizon, discover how to tap into a vibrant, young, and passionate female audience ready for more content. Join BBC Sounds for a panel discussion that explores how podcasts and digital platforms are reshaping the way we engage with women’s football.
Politics & Podcasts In The Age Of Trump
Media commentators were quick to credit Donald Trump's appearances on a series of hit podcasts with helping earning him his reelection as US President, but was it really podcasting wot won it?
Is right wing dominance amongst American podcast influencers - from Joe Rogan to Candace Owens - driving more conservative politics, or just reflective of broader trends in The States?
Host of The Rest Is Politics US, Wall St financier and former White House Communications Director under Donald Trump, Anthony Scaramucci, talks to Goalhanger co-founder Tony Pastor about the state of political podcasting on both sides of the Atlantic, how TRIPUS has cut through in a partisan world, and what the Democrats are doing to fight back.
Building Global Media Brands in a Creator-First World
What does the next generation of media look like when creators are in the driver’s seat? Join Max Cutler (Founder, PAVE Studios) and Jack Davenport (Co-founder, Goalhanger) for a forward-looking conversation on how these leading media companies are evolving podcasting into something much bigger– and bolder.
PAVE Studios is reshaping the media landscape with a creator-first model, paving the way for a new era in media. Through genre-specific studios like Crime House and OpenMind, they’re partnering with top creators including Khloé Kardashian, Morgan Absher, Kaelyn Moore, and Jemma Sbeg to launch original content across video, audio, books, live experiences, merchandise, and more.
Goalhanger has redefined political and cultural commentary with arena-filling live shows, a U.S. expansion, and chart-topping hits like The Rest Is Politics and The Rest Is History, making it the UK’s largest independent podcast producer.
This panel will unpack how these creator-first businesses are fostering meaningful fandoms, adapting to the rise of video, and creating cultural IP with global reach. Whether you're a studio, storyteller, or strategist–this session offers a blueprint for what’s next.
The Open Horizon: How Podcasting's Expanding Definition Brightens the Creator Future
Emily Villatte, CFO and Deputy CEO of Acast, will explore how the evolving podcasting landscape is empowering creators in a new era. From technological advancements to shifting audience dynamics and innovative monetization models, she'll analyze the trends that are providing creators with unprecedented independence and a wider array of growth opportunities and revenue streams than ever before.
The Girlfriends: From Hit Show To Always-on Feed
How do you double-down on the success of a hit narrative show? Join the teams at Novel and iHeart podcasts as they take the chart-topping and Ambie- award-winning hit show The Girlfriends into an always-on feed. They’ll discuss why they’ve made the decision to make it always-on and the creative journey they’ve been through.
Armando Iannucci’s Life in Sound
Armando Iannucci’s stellar career started in radio. He got his break writing comedy sketches at BBC Radio Scotland and progressed from there to define a new era of satirical comedy alongside Chris Morris with On The Hour and unleashing Alan Partridge on the world with Knowing Me Knowing You on BBC Radio 4. In this session, chaired by Rich Knight (BBC Studios’ Director of Audio), Armando will explain how his hugely successful TV and film career – a career that’s given us The Thick of It, Veep, In the Loop and The Death of Stalin – began in audio. He’ll explore his enduring love of the medium, what it can do that TV can’t and how you make Alan Partridge shouting “GOOOAAALL!” funny when you can’t see his face. Armando co-hosts the podcast Strong Message Here from BBC Studios Audio for BBC Radio 4 and BBC Sounds with Helen Lewis.
James Cridland Keynote: The Year That Was - And The Year To Come In Podcasting
James Cridland, the Editor of industry newsletter Podnews looks back at the last year in podcasting, to put this year’s Podcast Show London into context: what are the the trends, how is the industry growing, and what do we need to know to move forward? Sharing exclusive data, James will then look forward to the year to come, and what to look out for.
A $4bn Opportunity or a $400bn One? Why We Must Stop Playing Small Time to End the Format Debate and Step Into What’s Next!
While the industry debates audio vs. video, YouTube vs. Spotify, and performance vs. brand budgets, the real opportunity is being missed.
In this keynote, FlightStory Studio makes the case for rethinking what a podcast really is and why the shows winning today aren’t winning because of format, but because they’re built like IP: designed to scale, earn cultural relevance, and unlock brand investment at a global level.
Because if you’re still asking what a podcast is, you’re already behind what podcasts are about to become.
California to Clapham: BetterHelp’s Podcast Playbook for UK and US Audiences
What works in LA doesn’t always land in London. And British wit? Not always a hit in California. So how has BetterHelp, one of the world’s biggest podcast advertisers, built a global audio strategy that actually performs in two very different markets? In this session, you’ll hear how BetterHelp tailors host reads, messaging, and measurement across borders with exclusive insight from both sides of the Atlantic. Global and iHeart break down the creative and cultural nuances behind high-performing podcast ads, and share how brands can move beyond copy-paste global rollouts to deliver real local impact.
Christiane Amanpour and Emily Maitlis: Behind The Headlines
Join two of the most trusted voices in journalism, Emily Maitlis (The News Agents) and Christiane Amanpour – who has just signed a podcast deal with Global – for an unfiltered conversation that goes beyond the headlines. Their podcasts pick up where TV left off – bringing listeners along for raw insights, untold moments, and honest reflections that don’t make it in a 90-second broadcast package.
These two veteran female journalists pull back the curtain on what it means to be truthful – not neutral. In a world saturated with soundbites, podcasts are creating space for deeper storytelling – and audiences are leaning in.
In this session, Emily and Christiane discuss the role podcasts play in building trust in news media, shaping culture, and engaging communities. You’ll discover:
- The untold stories behind major events in the news
- Why podcasts have become a raw, authentic storytelling space
3x Your Podcast Episode Audience With Video
Producers of the UK’s biggest video podcasts, reaching billions annually, The Fellas Studios have stormed the audio and video market over the past 3 years with Gen Z and Millennial shows like Saving Grace, Pitch Side, Chloe vs The World and Bach & Arthur.
With an average 66% of their slate watching as opposed to listening to their full length episodes, the studio will be lifting the lid on their approach, leanings, how they’re maximising their inventory and where they see the future of podcasting.
Join this Keynote to get a look behind the curtain of the company and to learn more about what is to come from the studio.