CREATOR FIRST STAGE

Before gearing up for the day ahead, this solo epiosde will offer an introduction to Jordan, co-founder of Arcade and manager of The Sidemen, leaning into his experiences at Vice to managing the Sidemen, imparting advice for attendees looking to Think Like A Creator: Stop overthinking it!

Everyone judges a book by its cover - they do the same for content. Why would anyone click on your podcast? What could possibly drive them to want to listen or watch when there are an unlimited amount of other options? 

In this session we'll dive into the psychology of the click and what creators and brands need to know to stand apart.

Everyone assumed that when Gen Z grew up and had kids, they'd all sit down in the evenings and tune into the soaps - how wrong they were. The main TV in the house is now owned by YouTube, Netflix and now even podcasts. But how do you capture that attention?

This session will unpack the 'battle for attention' and break down whether attention spans really are shrinking. Should content really be getting shorter, or is there an appetitie for more? We're sharing the deeper insights behind the content and discussing if attention spans are shrinking or if there's not a quantity problem but a quality problem. 

Bringing together creative minds and producers behind recognisable formats, this session delves into the importance of originality, what it takes to cut through and why repeatable formats are so successful.

Starting a podcast is one thing, monestising a podcast is another. This session leans into what longevity looks like for creators, how listeners can create revenue and how to turn a successful podcast into a successful career as a creator, beyond just podcasts and into an ecosystem. 

A breakdown of whether to put your podcast behind a paywall featuring a discussion with a panel with mixed opinions. Featurring someone who has done so successful, someone who only provides free content, and a paid membership community rep.

This segment will delve into the value of community, how to create it and what makes it work. In some ways, creators are only as valuable as the communities they create online, and also in person. This session explores the world of communities, how creators can engage their communities and what happens next. 

Podcasts are now shows with fully fledged packaging, teams, studios. This panel will delve into the relationship between podcasts and the content and clippings surrounding them; how more and more podcasts are moving to YouTube and visual mediums, and why podcasts hosts need to be creators in their own right.

Don't accept the first brand deal you get. Creator-led case study.

We deepdive into whether you should niche down or stay broad. Who gets the most views? Who makes the most money? What is the best route?

This segment will bring together experts from across successful IP to discuss to dos and don'ts of successful shows, and how to fight for sustained relevance in the attention economy.

With the World Cup approaching, Sports and creators are merging. This segment will bring in Sports leaders and creators to discuss how sports marketing and creators go hand in hand, taking brands to the next level and engaging wider communitites than ever before. 

This session will give an over view and step-by-step for creators looking to work with brands. From knowing your niche and selling your specialisms to red flags to look out for.