Discover how hit science-comedy podcast The Infinite Monkey Cage from BBC Studios climbed the Apple Podcasts and Spotify rankings thanks to a focused Podcast Search Optimization (PSO) strategy. Juliet Martin, Audio Growth Manager at the BBC Studios, will walk you through the concrete steps her team took, from selecting high-impact keywords to building out new optimized descriptions. Joining her is Irene Picco, Business Podcast Expert at Ausha, who will provide expert insights into the methodology behind PSO and explain how Ausha’s tool fueled the podcast’s rapid rise.Whether you’re an independent creator or a media powerhouse, this session will show you what’s possible when smart strategy meets the right tool, and when the right team drives it forward

As the biggest spender in podcast advertising and the biggest independent podcast network, BetterHelp and Acast have pretty unrivaled insight into all aspects of the industry, globally. Join Brittany, Veronika and Lizzy as they explore current and future trends in both the creation and consumption of podcasts and the opportunities for advertising, and pass the mic to you to ask them… anything.

Join Shure's audio expert Jack Drury and celebrated British podcaster Marcus Bronzy as they share invaluable insights on elevating your podcast's audio quality. Learn about the different types of microphones and their applications, the importance of the right recording environment, and the secrets to professional-grade audio processing. Whether you're a seasoned podcaster or just starting, this hands-on session will equip you with the knowledge to transform your audio content.

AI is everywhere but what does that actually mean for podcasters? In this session, Trint’s Director of Product, Tessa Kaday, leads a discussion on how AI is really impacting podcast creation today. Drawing from her 20+ years in news and broadcasting and her current role developing responsible AI tools—Tessa offers practical guidance for podcasters navigating the rapidly evolving tech landscape.

From streamlining content workflows to surfacing new creative possibilities, hear how real teams are using AI to produce podcasts more efficiently. You'll also learn about the potential pitfalls and limitations uncovered in our recent survey of media professionals. Whether you're evaluating tools or thinking about long-term strategy, Tessa’s unique perspective as both a product builder and tech buyer in the media space will help you make smarter, more informed decisions.

As AI rapidly transforms media production, it’s opening up exciting new ways to streamline workflows and boost creativity. Join Matt Austen and Mari Steneby for a conversation on how to make the most of AI tools—where they shine, and how to use them effectively in your production processes.

While True Crime is a leading podcast genre claiming many successful franchise series, its footprint has expanded beyond typical violent bloody murder cases. The blurry edge of true crime has seen compelling non-fiction narrative storytelling covering mysterious disappearances, high stakes business deals gone wrong, corruption and fraud. On this 'Ask The Expert' panel, we tackle the rising sub-genre of True Crime without the murder.

Join us for an engaging live ask-the-panel session where industry experts, leading podcasters, and high-profile personalities reveal the compelling reasons behind their shift from traditional media to podcasting. This session will delve into how podcasts offer unmatched creative freedom, direct audience engagement, and greater control over personal narratives.

Gain firsthand insights from seasoned professionals discussing trends, challenges, and success stories in the dynamic world of podcasting. Whether you're a media professional, aspiring podcaster, or simply curious about this digital evolution, this interactive session promises to spark thought-provoking dialogue and inspire innovative approaches to modern storytelling.

We created this show for Sam Parr (of My First Million fame) as audio only, and we’ve been converting it to video for YouTube. We’ve learned a lot. We’re going to share the stats most people keep to themselves, including how our average view duration changed when we tweaked the format, how engagement differs between platforms, and why our polished audio version didn’t always land on YouTube. We’ll also share downloads versus plays because that’s a whole thing now. It’s an honest, in-progress story about adapting a podcast for video, what’s working, what’s not, and what we’re still testing.

Join us for "Why Hit Podcasts Sound Like TV – And How You Can Do It Too." Moderated by Rebecca Hodges (Audio Network), this panel explores how top podcasts use cinematic storytelling, music, and sound design to create TV-like experiences. Featuring Matt Hill (The Media Club Podcast), Adam Jarrell & Joel Emery (Goalhanger, Sherlock & Co), and Paul Moore (BBC), discover how the right soundtrack can elevate your podcast and captivate audiences.

After leading the podcast advertising industry as the largest spender globally for 4.5 straight years, BetterHelp has announced and launched a first-to-market collaboration with Acast Creative Studios to create their newest branded podcast in order to champion the well-being of all of us. “Mind if We Talk?” is a limited-run podcast and video series, co-produced by BetterHelp and Acast Creative Studios, that uses best practices in long-form, narrative podcasting merged with strategic, thoughtful media planning to find global reach and impact. Please join Brittany Clevenger, Senior Director of Growth Marketing at BetterHelp and Emily Rudder, VP Acast Creative Studios for a peek behind the curtain on how this project came to life across teams, tactics and specialties in service of the mission to lead listeners towards health.

Did you know that half of Europeans lack basic financial knowledge? That’s a lot… but it makes sense: many people find topics such as interest rates and government bonds too abstract. And the same goes for other complex issues that might seem relevant only in the distant future, if at all - such as healthcare or retirement provision.

Are you a podcast or content creator grappling with complex, technical and often challenging topics? Then join us for this panel discussion hosted by the European Central Bank.

This discussion is a must for podcast creators and educators eager to engage the next generation. Whether you're experienced or just starting out, gain valuable insights and practical tips to enhance your content. Participate in a dynamic exchange of ideas with both our panellists and the wider audience and be part of this conversation. 

For audio professionals: discover the Talent Farm and IP Market — a global hub to connect with peers, co-produce, buy or sell original series, and unlock new opportunities in journalistic podcasting.

If you’re struggling with how to measure their effectiveness this is the session for you. You might be finding that a lot of conventional metrics aren’t doing the trick for branded or video podcasts. Simply looking at downloads or views doesn’t reveal the brand impact. Attribution doesn’t tell the whole story, either, especially because the best branded content is focused on driving metrics like favourability rather than conversion. To complicate things further, the vast majority of video podcast views sit within YouTube’s walled garden, which is off-limits to attribution pixels and cookies.

But there are ad effectiveness methods that fly over these walls, giving you direct measurement of how branded and video podcast content moves the needle on brand metrics, straight from the source – the audience. In this session you’ll learn how we’re measuring the ROI of branded and video podcasts today. You’ll get performance benchmarks and have your burning questions answered.

As AI-powered creative tools reshape content creation and distribution, audio publishers are uniquely positioned to lead the next wave of transformation. From dynamic ad formats to AI-generated editorial content, artificial intelligence is enabling publishers to scale creativity, personalize experiences, and drive deeper audience engagement—faster and more efficiently than ever before.

In an era where marketers demand performance accountability, the role of measurement and attribution in audio and podcasting has also become mission-critical. Publishers and brands alike need to know what’s actually working and what isn’t, and more importantly, how to scale more effective campaigns leveraging real-time AI-driven optimization.

This session explores how publishers and technology leaders are deploying AI not only to create and personalize content, but to also measure and optimize it in real time.

Join leaders from Claritas, AudioStack, Katz Digital and Sounds Profitable as they explore how AI is being integrated across the podcasting value chain—from automated ad creation to real-time measurement.

This panel brings together industry leaders to dissect the journey of launching Talent Voiced Ads (TVA)—a cutting-edge advertising format that blends the trusted voices of creators with scalable programmatic technology. Michael Bayston, VP of Adtech Solutions, will be joined by Sophie Herdman, Global Partnerships Director at Creator Network, and Fergus Miller, Programmatic Director UK, as they unpack the research, development, and implementation of TVA. Representing both the talent and sales perspectives, they’ll share insights from test campaigns across multiple markets, including the US and Australia. The discussion will explore:

• The role of TVA in enhancing advertiser ROI and creator opportunities.
• Market trends, data, and challenges that shaped this new format.
• The delicate balance between bespoke talent-based marketing and programmatic scalability.
• How to effectively position new ad formats to advertisers and agencies.
• Key takeaways from initial test campaigns.

Attendees will gain firsthand knowledge of TVA’s potential impact and the lessons learned from launching a fresh approach in the podcasting ad landscape.

When it comes to brand podcasts, should you go big and bold with a polished, limited-run series—or stay top of mind with a steady, always-on presence? 
In this session, we’ll explore the creative and strategic differences between two powerful podcasting approaches: the binge-worthy, high-production drop and the consistent, conversation-driven stream. 

Between them, T-Brand, the content studio of New York Times Advertising and Hewlett Packard Enterprises do both. We’ll dive into what makes each one effective, when to use them, what each approach demands in terms of resources, storytelling, and audience engagement—plus how to measure success when the goals (and timelines) are totally different. 

Whether you're aiming for award-winning audio or lasting brand lift, you'll leave with a clearer sense of which podcast path aligns with your brand’s goals—and how to execute it brilliantly.