The sheer breadth of podcasts available to listeners make podcasting an invaluable medium for marketers looking to reach an engaged, responsive audience. Research shows listeners feel like podcast hosts are their friends and value their authenticity and recommendations, but how should brands best tap into listeners' enthusiasm and deliver advertising at scale across podcasts in ways that lead to measurable brand impact? What's the right ad format to drive campaign KPIs; what's the optimal number of brand mentions to include in an ad? Take a seat, and we will tell you!

Transport for London and 18Sixty want to welcome you on board a brand new line, The Podcast line, only running at The Podcast Show 2024. In 2023 TfL, with the help of branded podcast agency 18Sixty, launched the official TfL podcast, Mind The Gap. But how does one of the top 10 most recognised brands in the world go about making a hit podcast? Find out by tapping-in to this must-watch session. Whether you get a seat or it’s standing room only, join Adrian Hieatt, Head of Audio at TfL, Gareth Evans, founder and CEO of 18Sixty, and Marnie Woodmeade, Mind The Gap producer as they journey through the 5 stops of the Podcast Line. From the importance of design and style, to how to find the best stories guests, to the tricks to getting everyone in your brand to jump onboard with your podcast vision - we’ll be covering it all. There may even be a special message from one of the most famous tube fanatics in the UK.

Data on UK podcasting demographic / listeners / audience Last year’s Podcast Show saw the birth of a first-of-its-kind study on UK podcast consumption, Edison Podcast Metrics UK, which uncovered the region’s first show ranker. This year, Gabriel Soto, Senior Director at Edison, will invoke the same study to demonstrate a never-before-seen profile of UK podcast listeners. Who is listening, how are they doing it, what are they listening to, and how does it compare to US consumption? The same school of insights that have fueled the understanding and growth of the US podcast market for the past 18 years will be revealed for the UK podcast listener in this keynote address. The presentation is a must-see if you seek to understand what opportunities lie ahead for UK podcasters.

Sponsorships were the first form of podcast monetisation and they remain the first thing advertisers think of when they hear ‘podcast advertising’. However, given their nature, sponsorships do not naturally scale. Acast has been hard at work solving this problem, building industry-leading workflow products for advertisers and creators. Hear how we did it, and how we’re looking to do the same for podcasting’s extended channels in this session!

Podcasting was once a niche medium, but major advertisers are now clamouring to get in on the action with big budgets. However, they demand the same level of planning, targeting, buying, and measurement they get from other digital channels. Enter adtech - the driving force behind programmatic advertising, automation, and advanced targeting solutions. In this panel, we'll explore how adtech can revolutionise podcasting, enabling creators to tap into unprecedented growth opportunities. With insights from a recent market survey, we'll dive into: - Programmatic executions and automation techniques, including self-serve - Local vs. international targeting strategies - Cutting-edge measurement approaches Join us as we debate whether podcasting should adapt to mainstream adtech or blaze its own trail, offering innovative approaches that could raise the bar across all channels.

Governors of The Podcast Academy representing large, medium, and small companies talk about their work to ensure continued success over the past 12 months. Key takeaways include how they anticipated and reacted to changes and the surprises that resulted.

As the audio production industry faces increased pressure from mega-indies and in-house production teams, collaboration is a strategic imperative for small to medium-sized independent production companies. An insightful panel discussion led by industry trailblazers explores the power of collaboration to promote original ideas, maximise resources, unlock intellectual property, share marketing efforts, and optimise skills. They preview Pilot Season 2024 - an annual showcase of original podcasts - which the panellists collaborated on. This session offers a unique opportunity to gain actionable insights from industry leaders who have navigated collaboration challenges in audio production. As a business leader seeking to optimise resources or a production company owner looking to stay ahead of the curve, this session will equip you with the tools and inspiration needed to thrive in our evolving industry.

Weekly podcast listening in Australia is bigger than the US and the UK. Podcasting earns more revenue per listener in Australia than in the UK or Canada. What is the secret of the country’s success in podcasting? What can the Aussies teach the Poms? And what’s next for podcasting in the lucky country? Hop over to this session for some fair dinkum advice.

Over the last year, headlines and analysts have declared the end of podcasting as we know it, but listenership and advertiser interest are steadily growing, and if you play your financial cards right, there is money to be made and plenty of signs of a healthy industry ahead. Jenna Weiss-Berman, EVP, Podcasts, Audacy, has overseen the development of some of the most highly acclaimed and successful shows of the year, including PJ Vogt’s Search Engine, Amy Poehler’s Say More with Dr? Sheila, Wondery’s Ghost Story, and HBO’s Succession podcast. PJ Vogt has developed, launched, and hosted a slew of successful and engaging shows including Search Engine, Crypto Island, Reply All and TLDR. Ben Riskin has built the advisory Room Tone, advising enterprise audio firms on their business development and strategy, and negotiating some of the most notable deals in podcasting. On this panel, they will explore what it takes to make podcasting a sustainable business, from content to sales to IP monetization and beyond.

What if using a podcast to grow your business didn’t require paid ads, sponsors or thousands of listeners? If you’re podcasting to support your business and looking for better results, or you’re not sure how to start… Join this session!

Toby Goodman is the author of best-selling ‘Narrow Podcasting’ and creator of the contrarian ‘Profitable-Pod Method’ reveals what's working for his clients in 2024. His clients include Executive Coaches, Lawyers, Oncologists and even former NASA Astronauts!

Fair Warning: This session was over capacity last year, so get in early to secure your seat!

Join us for 'Navigating the Noise: Precision Targeting in Podcast Advertising,' a strategic dive into maximizing podcast advertising effectiveness amidst the digital ad landscape's complexities. This session, led by Acast’s Milly Botes, Senior Director of Advertiser Products, Chris Wistow, VP of Strategy and John Burgess, Senior Product Manager of Advertiser Capabilities, will unpack the art and science of identifying and engaging your target podcast audience. We'll explore advanced listener segmentation techniques, the latest in targeting technologies, and how upcoming industry shifts, like cookie deprecation, are set to redefine the way we approach podcast advertising. This presentation will provide a blend of strategic insights and practical advice to navigate the podcasting space efficiently and effectively.

The Spanish language podcast industry covers Latin America, Spain, and the US, which means if you're not podcasting in espanol, you're missing out on 550 million potential listeners (and advertising dollars)! In this panel, we'll dive into firsthand accounts of podcasts that resonate with this ever-growing audience. Learn from their journeys, and success stories, and acquire the essential toolkit to produce a hit podcast for Spanish speakers, including the nuances of bilingual audio content creation. Together, our panelists will unveil their perspectives on the challenges facing the industry, the bright horizon of podcasting en espanol, and how you can capitalize on this colossal opportunity for your podcast. From technical know-hows to cultural resonance, get ready to explore the landscape of Spanish-speaking podcasting. Discover the roadmap to tapping into this booming podcast market, understanding the essentials of production, and navigating the challenges of this evolving industry. Don't miss out on this chance to broaden your podcasting horizons and become a part of the next big thing in audio!