There are a wide range of courses, opportunities and schemes for young creatives trying to break into the podcast industry. Hear how to make it big in podcasting from those who know 

How do the top podcasts in the world consistently grow their audience, and how can you leverage these techniques as an indie podcaster, without adding more pressure to your already packed schedule? Join “That British Podcast Guy” & co-founder of Captivate, Mark Asquith and worldwide top 1% podcaster Jordan Harbinger for this must-see session to open up The Podcast Show 2025!

Being a creator used to mean making content, growing an audience, and landing brand deals. That era’s over. The creators shaping what comes next aren’t just building influence, they’re building billion dollar businesses. They’re launching products, growing communities, and building companies they actually own. They’re turning creative conviction into real ventures, and using their audience, reach, and relevance to create the next wave of category-defining businesses.

In this session, FlightStory will unpack what’s replacing the old model and what it takes to build in this new one. They’ll explore how creators are stepping into entrepreneurship and taking their audiences with them to build brands that aren’t just competing, they’re shaping the future of commerce and culture.

Join award-winning creative agency Granny Eats Wolf in conversation with Benbrick, the Peabody Award-winning composer and producer behind Have You Heard George’s Podcast?

In a world oversaturated with content, discover how Granny Eats Wolf craft premium audio storytelling that cuts through the noise. From sonic branding and immersive sound design to acclaimed podcasts and audio drama, their work builds powerful brand awareness and deep emotional connection. The team will showcase highlights from their Audible production and global hit 1984—winner of major awards on both sides of the Atlantic and translated into five languages—as well as dissecting their collaboration with Benbrick on the sound of Radio 3 Unwind, a new service for BBC Sounds. Working with Granny Eats Wolf, Benbrick crafted compositions that established Unwind as an immersive audio retreat. Recorded with the BBC Concert Orchestra at Maida Vale, Benbrick will share his distinctive approach to audio, celebrated for its mood-setting and cinematic soundscapes.

This session will explore:

The role of memorable sound in brand identity

Granny Eats Wolf’s premium production process for standout branded content

The immersive potential of formats like Dolby Atmos

Creative insights from Benbrick on transforming storytelling through audio

Essential for brands, creators, and agencies looking to unlock the full potential of audio, this session offers essential insights into what makes sound truly resonate.

A space for Black voices in podcasting to connect.

Join the 90s Baby Show Podcast, as they discuss their podcast success, winning a MOBO Award and challenges delivering a regular podcast.
The panel will also include Amazon Music’s Dellessa James and chaired by Bernard Achampong.

Zach Justice, founder of Dropouts University, had just dropped out of college and was working a construction job in LA when Covid hit in 2020... so he decided to start a podcast. Now five years later, he now runs 3 different shows and has amassed a following of over 10 million combined subscribers and has set his sights on building out the next big new media empire. How did he get here and how is he doing so much with a tiny team based out of Burbank, California? Come by this session and find out!

Practical masterclass on how to develop audio into TV. Hear from both sides of the process on how it works and what to do to get your podcast turned into a hit TV show.

More session details coming soon.

As AI continues to revolutionize content creation, questions arise about the role of authenticity, creativity, and the human touch in podcasting. This panel brings together industry leaders, podcasters, and AI experts to explore the balance between leveraging AI for efficiency and retaining the unique voice that resonates with audiences. Discover how creators can use AI tools to enhance, not replace, their storytelling while staying true to their vision. Learn strategies to maintain authenticity in an AI-driven landscape, ensure ethical content use, and safeguard what makes your voice distinct. Whether you're an established podcaster or just starting out, this discussion will empower you to navigate the future of AI without compromising your creative identity.

How to Use AI for Editing and Production Tasks, Learn How to Use Your Unique Voice Sets You Apart, Learn How to Balance AI's Efficiency with the Irreplaceable Authenticity of Their Unique Voice and Perspective, Ensuring Their Storytelling Remains Engaging, Relatable, and Deeply Connected with Their Audience

A conversation about the evolving landscape of independent content creation. 
Panellists will explore the nuanced differences between podcasters and content creators, examining the creative processes, monetisation strategies, and brand collaborations that shape the industry, at various scales. What can these distinct, yet interconnected, fields can learn from each other, and ultimately, what does the future hold for digital storytelling in this ever-changing, competitive environment?
Goalhanger will also be unveiling their Talent Accelerator Scheme with details on how you can become one of their future content creators.

Podcasts have reinvented the way people learn, obtain info and perceive the world. But what does that mean in an open and unregulated medium where truth is unverified, facts sporadically checked and traditional media is being challenged by individuals with bigger audiences? From the telepathy tapes and Joe Rogan, to the distrust in legacy media, the medium is at interesting point in its growth. In this session you will hear some of the UK's best news and current affairs podcasters, from Sky, Tortoise and the BBC, discussing the future of media: How much responsibility do podcasters have in a post-truth world?

More session details coming soon.

Whether you’re investigating people in the public eye, exploring family secrets, or digging into the history of the UK itself, the past is littered with things that many would rather forget. In this session, the presenters of three of Radio 4’s most compelling history podcasts discuss how they navigate the most controversial and challenging of revelations that they’ve unearthed – in their reporting, in their storytelling, and in relation to their contributors.

Join Jenny Kleeman, presenter of The Gift – the series that tells the extraordinary stories of the lives turned upside down after taking a home DNA testing kit; Kavita Puri, whose multi award-winning series, 3 Million, tells the untold story of the Bengal Famine which killed 3 million people in India during the Second World War; Joe Dunthorne, whose podcast Half-Life unlocks the secrets of his own family history, investigating the dark past of his Great Grandfather, a German-Jewish chemist; and Mark Horgan, reporter and producer of Cover: Stakeknife, a podcast telling the story of one of the most-contested and darkest episodes of the Troubles in Northern Ireland.

It is becoming increasingly evident that the podcast industry is being powered by freelancers in all capacities. Fewer companies are choosing to hire full-time staff, opting to work on a project-to-project basis. For aspiring and established audio creatives, freelancing can sometimes feel like the only way in or forward – but how can you build a sustainable career in such a competitive space? Join The Entry Level Audio Network for this panel of experienced freelancers and industry insiders as they share their insights on navigating the gig economy, balancing multiple projects, what to do when there’s less work and the community spaces that can uplift and encourage you. Whether you’re just starting out, looking to turn a side hustle into a full-time business, or pivoting from full-time to freelance, this discussion will explore how you can not only survive but also thrive in the ever-developing industry. 

Join Lauren, Shreya, and Arielle as they share as many podcast marketing tips as possible in 30 minutes. You'll walk away with a few ideas to grow your podcast, no matter what stage you're at or who your audience is.

Session details coming soon.