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Brand

- Brand
11:00 11:30

Analytics 🤝 Audio: The Podcast Metrics Your Brand Should (and Shouldn't) Focus On

Brand Works Stage

Presented By:

Fatima Zaidi, Founder & CEO - Quill Inc.

Harry Morton, CEO - Lower Street

Ainsley Rossitto, Senior Director of Podcast Marketing - Paramount

Tom Webster, Partner - Sounds Profitable

Sharon Taylor, SVP Podcast Strategy & Product Operations - Triton Digital
- Brand
14:45 15:15

BetterHelp: Becoming the Biggest Podcast Advertiser in the World

Brand Works Stage

Presented By:

Spencer Matthews, Co-Host - Spencer & Vogue, 6 Degrees with Jamie and Spencer

Brittany Clevenger, Senior Director of Growth Marketing - Betterhelp

Oli Walters, Head of Podcasts Sales, International - Global
- Brand
11:45 12:15

Brands and Advertisers Question Time Part 1

Brand Works Stage

Ollie Chadwick, Regional Director, UK & Ireland - AdsWizz

Mike Carr, CEO and Co-Founder - Crowd Network

Ruth Fitzsimons, Head of International - Sport Social Podcast Network

Benjamin Masse, Chief Product Officer - Triton Digital

Sonya Barlow, Entrepreneur, Author, Broadcaster, Presenter - BBC, Sonya Barlow Show
- Brand
09:30 10:00

Brands and Advertisers Question Time Part 2

Brand Works Stage

Nihal Arthanayake, Author & Broadcaster - BBC Radio 5 Live

Emily Rasekh, SVP, Podcast Business Development & Operations - Sony Music Entertainment

Shelby Schenkman, Agent - UTA

Declan Moore, Head of International

Michaela Hallam, Head of Content - Fresh Air Production
- Brand
14:00 14:30

Deep Storytelling to Amplify Impact: How to Make and Measure Successful Branded Podcasts

Brand Works Stage

Presented By:

Erica Santiago, Director, External Communications & Podcast Strategy - Pfizer

Jenny Kaplan, CEO & Co-Founder - Wonder Media Network

Emily Rudder, Head of Development - Wonder Media Network
- Brand
11:45 12:15

From Grey to Gold: Shifting the Marketing Focus to the Over-55 Consumer Base

Brand Works Stage

Presented By:

Andrew Goldsmith, CEO - Adelicious

Sarah Robson, Global Head of Advertising Effectiveness - On Device Research Limited

Kat Farmer, Co-Host - Been There, Done That, Got the Podcast

Marianne Jones, Co-Host - Been There, Done That, Got the Podcast

Kathryn Saxon, Head Of Audience Intelligence - Wavemaker
- Brand
12:30 13:00

How NatWest Business is Building Brand Trust Through Podcasting

Brand Works Stage

Presented By: NATWEST

Caitlin Evans, Strategy Director - VaynerMedia

Jonathan Brandon, Thought Leadership Lead, Commercial & Institutional Marketing - Natwest

Thomas Read, Director, Communications Design - Initiative
- Brand
15:30 16:15

IAB Presents: Part 1: Bauer Media & Co-op Insurance: Co-op Insurance’s partnership with Simon Mayo’s Confessions podcast Part 2: Fresh Air Production & Royal Botantic Gardens, Kew: The ‘Unearthed’ podcast Part 3: Adelicious & Uber: The long-term partnership with The Diary of a CEO

Brand Works Stage

Presented By:

James Chandler, Chief Marketing Officer - IAB UK

Carl Sharples, Head of Sales & Marketing - Co-op Insurance

Michaela Hallam, Head of Content - Fresh Air Production

Neil Cowling, Founder & MD, - Fresh Air Production

Gemma O'Brien, Agency Sales Director - Adelicious

Will Hooker, Marketing Lead - Uber UK

Trevor Jordan, Creative Partnerships Director - Bauer Media

Emma Chandler, Senior Content and Engagement Manager - Royal Botanic Gardens, Kew
- Brand
12:30 13:00

IAB Presents: Part 1: MGOMD & Ministry of Justice: Recruiting Prison Officers Through Podcasting Part 2: Octave Podcasts & Ancestry: Giving Past Lives a Voice in the Present

Brand Works Stage

Presented By:

James Chandler, Chief Marketing Officer - IAB UK

Maxine Ames, Business Director, Strategic Planning - MGOMD

Damian Scragg, General Manager - Veritonic

Ben Stack, Deputy Communications Director - Ministry of Justice

Crissy Lim, Director of International Media - Ancestry

Matthew Rouse, Podcast Lead - Octave
- Brand
10:15 10:45

Is It My ADHD? x Benefit Cosmetics. How to go beyond traditional sponsorship and leverage expertise instead of audience

Brand Works Stage

Presented By: THE TAPE AGENCY x BENEFIT COSMETICS

Becky Voyce, Head of Podcast Network - The Tape Agency

Grace Timothy, Journalist, Author & Host - Is It My ADHD?

Ella Pearn, Senior Digital, PR & Influencer Manager - Benefit Cosmetics
- Brand
14:00 14:30

Key to Unlocking Programmatic’s Full Potential? Creativity and Effective Targeting

Brand Works Stage

Presented By:

Mattia Verzella, Head of Business Development - Spreaker

Frank Corsi, Business Development Manager - Spreaker

Rob Timony, Head of audioXi - Bauer Media Audio Ireland

Ester Mason, Commercial Director - Audio Plus

Lance Paterson, Vice President, Research - Audioboom
- Brand
14:45 15:15

Playing Doubles: The Podcast Partnerships Bringing Sport to Brands and Audiences

Brand Works Stage

Presented By:

Chris Stark, Presenter - Capital Breakfast

Sarah Ray, Head of Podcast Sales - Global

Tamsin Greenway, Former England Netball Player & Host - Sky Sports Netball: Off the Court

Iain Macintosh, Managing Editor of Audio - The Athletic
- Brand
13:15 13:45

Podcasting - The Balancing Act

Brand Works Stage

Sophie Hind, Founder & Managing Director - Sport Social Podcast Network

Thomas Balaam, Audio Trading Director - Mindshare UK

Jake Storer, Influencer Marketing Director Podcasts - NordVPN

Jack Milligan, Global Entertainment Director - Essence Mediacom
- Brand
09:30 10:00

The State of Podcast Advertising

Brand Works Stage

Presented By:

Tom Webster, Partner - Sounds Profitable
- Brand
15:30 16:00

Want Listeners to be More Likely to Purchase? Learn How TUI Made This Happen

Brand Works Stage

Presented By: CHALK & BLADE x TUI

Ruth Barnes, Director - Chalk & Blade

Jennifer Litherland, Senior Global Advertising & Media Manager - TUI
- Brand
10:15 10:45

What's Next for Podcast Advertising

Brand Works Stage

Nicola Lynch, WPP Agency Lead & Business Development Director - Sport Social Podcast Network & Voiceworks

Helen Parker, Managing Director - Chalk & Blade

Max Franke, Managing Director - Axel Springer Audio
- Brand
11:00 11:30

What's Wrong With Podcasts?

Brand Works Stage

Presented By: ULTIMATE CONTENT x RORY SUTHERLAND

Rob Jones, CEO - Ultimate Content

Rory Sutherland, Vice Chairman & Host - Ogilvy UK & On Brand With ALF and Rory Sutherland
- Brand
13:15 13:45

Why Your Campaigns Aren't Hitting With Audiences Of Colour

Brand Works Stage

Presented By: BIPOC PODCAST CREATORS

Maribel Quezada Smith, Co-Founder - BIPOC Podcast Creators

Tangia Renee Al-awaji Estrada, Co-Founder - BIPOC Podcast Creators

Justine Benjamin, Head of Global Marketing - AdsWizz & Simplecast